Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences

Detalhes bibliográficos
Autor(a) principal: Antunes, Joaquim
Data de Publicação: 2015
Outros Autores: Barroco, Cristina, Amaro, Suzanne
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.19/4135
Resumo: Tourism is considered one of the fastest growing industries, assuming a central role in the economy of many countries. Over the past years, new tourism products have been launched and existent ones have been adapted, such as rural tourism. The motivations for the demand of these services are aimed at revitalizing physical and psychic balance, under stress caused by modern lifestyles. The importance of rural tourism has been stressed in several studies. For instance, according to Dong, Wang, Morais and Brooks (2013) rural tourism has been frequently mentioned as an alternative form of economic development in rural areas. Other studies have emphasized that it significantly contributes to the gross national product, wealth creation, employment generation (Choong-Ki, Var & Blaine, 1996; Borooah, 1999) and to regional development (Dredge, 1999). In a more recent study, rural tourism is considered as a diversification strategy that serves as a catalyst for economic growth in remote communities (Rid, Ezeuduji & Pröbst-Haider, 2014). In the Portuguese case, there is a low profitability of rural tourism and, therefore, it is crucial to identify market segments to create appropriate marketing strategies in order to increase the profitability of rural tourism (Kastenholz, 2002). Despite the importance of better understanding what motivates tourists to choose rural tourism, studies focusing on rural tourism in Portugal have been limited (e.g. Kastenholz, Davis & Paul, 1999; Kastenholz, 2005; Almeida, Correia & Pimpão, 2014). Thus, the main aim of this study is to examine Portuguese tourists’ preferences when choosing rural tourism accommodation. The findings are crucial to support marketing strategies and for rural tourism development in Portugal. This study begins with a literature review of earlier studies concerning rural tourism, followed by the research methodology. In the fourth part, the results are discussed and finally, in the conclusions, some strategies are suggested as well as limitations of the study are presented.
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spelling Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's PreferencesRural TourismTourists needsTourists preferencesTourism is considered one of the fastest growing industries, assuming a central role in the economy of many countries. Over the past years, new tourism products have been launched and existent ones have been adapted, such as rural tourism. The motivations for the demand of these services are aimed at revitalizing physical and psychic balance, under stress caused by modern lifestyles. The importance of rural tourism has been stressed in several studies. For instance, according to Dong, Wang, Morais and Brooks (2013) rural tourism has been frequently mentioned as an alternative form of economic development in rural areas. Other studies have emphasized that it significantly contributes to the gross national product, wealth creation, employment generation (Choong-Ki, Var & Blaine, 1996; Borooah, 1999) and to regional development (Dredge, 1999). In a more recent study, rural tourism is considered as a diversification strategy that serves as a catalyst for economic growth in remote communities (Rid, Ezeuduji & Pröbst-Haider, 2014). In the Portuguese case, there is a low profitability of rural tourism and, therefore, it is crucial to identify market segments to create appropriate marketing strategies in order to increase the profitability of rural tourism (Kastenholz, 2002). Despite the importance of better understanding what motivates tourists to choose rural tourism, studies focusing on rural tourism in Portugal have been limited (e.g. Kastenholz, Davis & Paul, 1999; Kastenholz, 2005; Almeida, Correia & Pimpão, 2014). Thus, the main aim of this study is to examine Portuguese tourists’ preferences when choosing rural tourism accommodation. The findings are crucial to support marketing strategies and for rural tourism development in Portugal. This study begins with a literature review of earlier studies concerning rural tourism, followed by the research methodology. In the fourth part, the results are discussed and finally, in the conclusions, some strategies are suggested as well as limitations of the study are presented.Juho Pesonen & Raija KompullaRepositório Científico do Instituto Politécnico de ViseuAntunes, JoaquimBarroco, CristinaAmaro, Suzanne2017-01-27T16:14:44Z20152015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.19/4135engAntunes, J., Barroco, C. & Amaro, S. (2015). Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences. In J. Pesonen & R. Kompulla (Eds.), Tourism engagement: co-creating well-being. Proceedings of the 6th Advances in Tourism Marketing Conference. Joensuu, Finland, 8-10 september, 2015 (pp. 38-43).978-952-61-1861-1info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-16T15:27:03Zoai:repositorio.ipv.pt:10400.19/4135Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:42:50.651528Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences
title Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences
spellingShingle Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences
Antunes, Joaquim
Rural Tourism
Tourists needs
Tourists preferences
title_short Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences
title_full Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences
title_fullStr Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences
title_full_unstemmed Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences
title_sort Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences
author Antunes, Joaquim
author_facet Antunes, Joaquim
Barroco, Cristina
Amaro, Suzanne
author_role author
author2 Barroco, Cristina
Amaro, Suzanne
author2_role author
author
dc.contributor.none.fl_str_mv Repositório Científico do Instituto Politécnico de Viseu
dc.contributor.author.fl_str_mv Antunes, Joaquim
Barroco, Cristina
Amaro, Suzanne
dc.subject.por.fl_str_mv Rural Tourism
Tourists needs
Tourists preferences
topic Rural Tourism
Tourists needs
Tourists preferences
description Tourism is considered one of the fastest growing industries, assuming a central role in the economy of many countries. Over the past years, new tourism products have been launched and existent ones have been adapted, such as rural tourism. The motivations for the demand of these services are aimed at revitalizing physical and psychic balance, under stress caused by modern lifestyles. The importance of rural tourism has been stressed in several studies. For instance, according to Dong, Wang, Morais and Brooks (2013) rural tourism has been frequently mentioned as an alternative form of economic development in rural areas. Other studies have emphasized that it significantly contributes to the gross national product, wealth creation, employment generation (Choong-Ki, Var & Blaine, 1996; Borooah, 1999) and to regional development (Dredge, 1999). In a more recent study, rural tourism is considered as a diversification strategy that serves as a catalyst for economic growth in remote communities (Rid, Ezeuduji & Pröbst-Haider, 2014). In the Portuguese case, there is a low profitability of rural tourism and, therefore, it is crucial to identify market segments to create appropriate marketing strategies in order to increase the profitability of rural tourism (Kastenholz, 2002). Despite the importance of better understanding what motivates tourists to choose rural tourism, studies focusing on rural tourism in Portugal have been limited (e.g. Kastenholz, Davis & Paul, 1999; Kastenholz, 2005; Almeida, Correia & Pimpão, 2014). Thus, the main aim of this study is to examine Portuguese tourists’ preferences when choosing rural tourism accommodation. The findings are crucial to support marketing strategies and for rural tourism development in Portugal. This study begins with a literature review of earlier studies concerning rural tourism, followed by the research methodology. In the fourth part, the results are discussed and finally, in the conclusions, some strategies are suggested as well as limitations of the study are presented.
publishDate 2015
dc.date.none.fl_str_mv 2015
2015-01-01T00:00:00Z
2017-01-27T16:14:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.19/4135
url http://hdl.handle.net/10400.19/4135
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Antunes, J., Barroco, C. & Amaro, S. (2015). Can Rural Tourism Satisfy Portuguese Tourist's Needs? Examining Portuguese Tourist's Preferences. In J. Pesonen & R. Kompulla (Eds.), Tourism engagement: co-creating well-being. Proceedings of the 6th Advances in Tourism Marketing Conference. Joensuu, Finland, 8-10 september, 2015 (pp. 38-43).
978-952-61-1861-1
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Juho Pesonen & Raija Kompulla
publisher.none.fl_str_mv Juho Pesonen & Raija Kompulla
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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