Motivational factors of conference attendees – relevance of online communication and nationality

Detalhes bibliográficos
Autor(a) principal: Kazak, Hanna
Data de Publicação: 2022
Outros Autores: Correia, Ricardo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10198/25006
Resumo: The main goal of this paper is to understand whether there are different motivational factors of decision-making processes to attend a conference from people of different nationalities (namely Portuguese and Germans) as well as their social media usage and preferences. After the literature regarding the topic was analysed in order to guide the research, quantitative empirical research in the form of an online survey of 20 questions was conducted. 53 respondents in Germany and 56 respondents in Portugal were analysed. The findings revealed no significant differences between the 2 markets. The results gained from the empirical research revealed to be useful to be used as guidelines for the development of a social media-marketing plan in Germany for a company responsible for the organization of a big annual event for Product Managers in the Southern part of Europe that collaborated with this study.
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spelling Motivational factors of conference attendees – relevance of online communication and nationalityOnline communicationConferenceAttendees motivationMarketingThe main goal of this paper is to understand whether there are different motivational factors of decision-making processes to attend a conference from people of different nationalities (namely Portuguese and Germans) as well as their social media usage and preferences. After the literature regarding the topic was analysed in order to guide the research, quantitative empirical research in the form of an online survey of 20 questions was conducted. 53 respondents in Germany and 56 respondents in Portugal were analysed. The findings revealed no significant differences between the 2 markets. The results gained from the empirical research revealed to be useful to be used as guidelines for the development of a social media-marketing plan in Germany for a company responsible for the organization of a big annual event for Product Managers in the Southern part of Europe that collaborated with this study.IBIMA PublishingBiblioteca Digital do IPBKazak, HannaCorreia, Ricardo2022-02-03T17:06:27Z20222022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10198/25006engKazak, Hanna; Correia, Ricardo (2002). Motivational factors of conference attendees – relevance of online communication and nationality. Journal of Marketing Research and Case Studies. ISSN 2165-7009. p. 1-142165-700910.5171/2022.318812info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T10:55:49Zoai:bibliotecadigital.ipb.pt:10198/25006Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:15:42.292800Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Motivational factors of conference attendees – relevance of online communication and nationality
title Motivational factors of conference attendees – relevance of online communication and nationality
spellingShingle Motivational factors of conference attendees – relevance of online communication and nationality
Kazak, Hanna
Online communication
Conference
Attendees motivation
Marketing
title_short Motivational factors of conference attendees – relevance of online communication and nationality
title_full Motivational factors of conference attendees – relevance of online communication and nationality
title_fullStr Motivational factors of conference attendees – relevance of online communication and nationality
title_full_unstemmed Motivational factors of conference attendees – relevance of online communication and nationality
title_sort Motivational factors of conference attendees – relevance of online communication and nationality
author Kazak, Hanna
author_facet Kazak, Hanna
Correia, Ricardo
author_role author
author2 Correia, Ricardo
author2_role author
dc.contributor.none.fl_str_mv Biblioteca Digital do IPB
dc.contributor.author.fl_str_mv Kazak, Hanna
Correia, Ricardo
dc.subject.por.fl_str_mv Online communication
Conference
Attendees motivation
Marketing
topic Online communication
Conference
Attendees motivation
Marketing
description The main goal of this paper is to understand whether there are different motivational factors of decision-making processes to attend a conference from people of different nationalities (namely Portuguese and Germans) as well as their social media usage and preferences. After the literature regarding the topic was analysed in order to guide the research, quantitative empirical research in the form of an online survey of 20 questions was conducted. 53 respondents in Germany and 56 respondents in Portugal were analysed. The findings revealed no significant differences between the 2 markets. The results gained from the empirical research revealed to be useful to be used as guidelines for the development of a social media-marketing plan in Germany for a company responsible for the organization of a big annual event for Product Managers in the Southern part of Europe that collaborated with this study.
publishDate 2022
dc.date.none.fl_str_mv 2022-02-03T17:06:27Z
2022
2022-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10198/25006
url http://hdl.handle.net/10198/25006
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Kazak, Hanna; Correia, Ricardo (2002). Motivational factors of conference attendees – relevance of online communication and nationality. Journal of Marketing Research and Case Studies. ISSN 2165-7009. p. 1-14
2165-7009
10.5171/2022.318812
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv IBIMA Publishing
publisher.none.fl_str_mv IBIMA Publishing
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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