Tourist experience in museums: perceptions of managers and visitors

Detalhes bibliográficos
Autor(a) principal: Gosling, Marlusa de Sevilha
Data de Publicação: 2024
Outros Autores: Silva, João Albino, Mendes, Julio, Coelho, Mariana de Freitas, Carvalho, Italo Brener
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/870
Resumo: The purpose of this paper is to comprehend differences between museum’s managers perceptions and visitors’ experience. The methodology is qualitative and exploratory comprising three different perspectives: museum’s managers’ directives, visitors’ general opinion (pre experience) and visitors’ post experience. Data were collected through interviews with all the three groups at Belo Horizonte, Minas Gerais, Brazil. Results show that there are incongruences between managers and visitors’ view. Some interviewees highlighted their lack of interest in visiting museums and others affirmed their visit was conditioned to social influence and curiosity. Managers highlighted distinct aspects of museums’ experience: interactivity, visitors’ independence and events schedule. The authors acknowledge the financial support given by Fapemig and Capes.
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spelling Tourist experience in museums: perceptions of managers and visitorsExperiência turística em museus: percepções de gestores e visitantesMuseumsmuseum marketingmanagers’ perceptionsvisitor’s perceptionvisitor’s experience.The purpose of this paper is to comprehend differences between museum’s managers perceptions and visitors’ experience. The methodology is qualitative and exploratory comprising three different perspectives: museum’s managers’ directives, visitors’ general opinion (pre experience) and visitors’ post experience. Data were collected through interviews with all the three groups at Belo Horizonte, Minas Gerais, Brazil. Results show that there are incongruences between managers and visitors’ view. Some interviewees highlighted their lack of interest in visiting museums and others affirmed their visit was conditioned to social influence and curiosity. Managers highlighted distinct aspects of museums’ experience: interactivity, visitors’ independence and events schedule. The authors acknowledge the financial support given by Fapemig and Capes.O objetivo do artigo foi compreender as diferenças entre percepções de gestores de museus e a experiência dos visitantes. A metodologia foi qualitativa e exploratória e abrangeu três perspectivas diferentes: as diretrizes dos gestores de museus; a opinião geral de visitantes (pré-experiência) e a experiência de visitantes (pós-visita). Dados foram coletados usando entrevistas semi estruturadas com os três grupos, em Belo Horizonte, Minas Gerais, Brasil. Como resultados, aponta-se que existem incongruências entre as visões de gestores e dos visitantes. Entrevistados destacaram a falta de interesse em visitar museus e que sua visita foi regida pela influência social e pela curiosidade. Gestores destacaram aspectos distintos que afetam a experiência em museus: a interatividade, a independência dos visitantes, os eventos e programação complementar. Os autores agradecem o apoio da Fapemig e da Capes.University of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/870Revista Encontros Científicos - Tourism & Management Studies; v. 12 n. 2 (2016); 107-116Tourism & Management Studies; Vol. 12 N.º 2 (2016); 107-116Tourism & Management Studies; Vol. 12 No. 2 (2016); 107-116Revista Encontros Científicos - Tourism & Management Studies; Vol. 12 Núm. 2 (2016); 107-1162182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/870https://tmstudies.net/index.php/ectms/article/view/870/2372Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessGosling, Marlusa de SevilhaSilva, João AlbinoMendes, JulioCoelho, Mariana de FreitasCarvalho, Italo Brener2024-01-17T15:29:18Zoai:ojs.pkp.sfu.ca:article/870Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:24.951827Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Tourist experience in museums: perceptions of managers and visitors
Experiência turística em museus: percepções de gestores e visitantes
title Tourist experience in museums: perceptions of managers and visitors
spellingShingle Tourist experience in museums: perceptions of managers and visitors
Gosling, Marlusa de Sevilha
Museums
museum marketing
managers’ perceptions
visitor’s perception
visitor’s experience.
title_short Tourist experience in museums: perceptions of managers and visitors
title_full Tourist experience in museums: perceptions of managers and visitors
title_fullStr Tourist experience in museums: perceptions of managers and visitors
title_full_unstemmed Tourist experience in museums: perceptions of managers and visitors
title_sort Tourist experience in museums: perceptions of managers and visitors
author Gosling, Marlusa de Sevilha
author_facet Gosling, Marlusa de Sevilha
Silva, João Albino
Mendes, Julio
Coelho, Mariana de Freitas
Carvalho, Italo Brener
author_role author
author2 Silva, João Albino
Mendes, Julio
Coelho, Mariana de Freitas
Carvalho, Italo Brener
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Gosling, Marlusa de Sevilha
Silva, João Albino
Mendes, Julio
Coelho, Mariana de Freitas
Carvalho, Italo Brener
dc.subject.por.fl_str_mv Museums
museum marketing
managers’ perceptions
visitor’s perception
visitor’s experience.
topic Museums
museum marketing
managers’ perceptions
visitor’s perception
visitor’s experience.
description The purpose of this paper is to comprehend differences between museum’s managers perceptions and visitors’ experience. The methodology is qualitative and exploratory comprising three different perspectives: museum’s managers’ directives, visitors’ general opinion (pre experience) and visitors’ post experience. Data were collected through interviews with all the three groups at Belo Horizonte, Minas Gerais, Brazil. Results show that there are incongruences between managers and visitors’ view. Some interviewees highlighted their lack of interest in visiting museums and others affirmed their visit was conditioned to social influence and curiosity. Managers highlighted distinct aspects of museums’ experience: interactivity, visitors’ independence and events schedule. The authors acknowledge the financial support given by Fapemig and Capes.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/870
url https://tmstudies.net/index.php/ectms/article/view/870
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/870
https://tmstudies.net/index.php/ectms/article/view/870/2372
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 12 n. 2 (2016); 107-116
Tourism & Management Studies; Vol. 12 N.º 2 (2016); 107-116
Tourism & Management Studies; Vol. 12 No. 2 (2016); 107-116
Revista Encontros Científicos - Tourism & Management Studies; Vol. 12 Núm. 2 (2016); 107-116
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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