Citizen Facebook: The Strategic Communication of Local Power in Social Media

Detalhes bibliográficos
Autor(a) principal: Martins,João Carlos
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542020000300079
Resumo: Abstract Local power requires a differentiated communicational analysis with strategies appropriate to its context in the immediate scenario which social networks impose on those who engage in proximity governance. In this sense, this exploratory case study arises from an interest in communication as a tool for strategic and political operationalization, at the level of the preliminary diagnosis on digital communication within the Lisbon local government between November 2017 and May 2019. The objective has been to analyse digital data taken from the official Facebook pages of the 24 Local Councils and cross-referencing them with voter turnout data and, in a descriptive analysis of the information gathered, to arrive at an initial interpretation of the evolution of the performance and degree of involvement of electors and voters in digital municipal communication in Lisbon.
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spelling Citizen Facebook: The Strategic Communication of Local Power in Social MediaStrategic CommunicationPolitical CommunicationLocal GovernmentDigital PoliticsSocial Media.Abstract Local power requires a differentiated communicational analysis with strategies appropriate to its context in the immediate scenario which social networks impose on those who engage in proximity governance. In this sense, this exploratory case study arises from an interest in communication as a tool for strategic and political operationalization, at the level of the preliminary diagnosis on digital communication within the Lisbon local government between November 2017 and May 2019. The objective has been to analyse digital data taken from the official Facebook pages of the 24 Local Councils and cross-referencing them with voter turnout data and, in a descriptive analysis of the information gathered, to arrive at an initial interpretation of the evolution of the performance and degree of involvement of electors and voters in digital municipal communication in Lisbon.OberCom2020-09-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542020000300079Observatorio (OBS*) v.14 n.3 2020reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542020000300079Martins,João Carlosinfo:eu-repo/semantics/openAccess2024-02-06T17:22:28Zoai:scielo:S1646-59542020000300079Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:29:08.818068Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Citizen Facebook: The Strategic Communication of Local Power in Social Media
title Citizen Facebook: The Strategic Communication of Local Power in Social Media
spellingShingle Citizen Facebook: The Strategic Communication of Local Power in Social Media
Martins,João Carlos
Strategic Communication
Political Communication
Local Government
Digital Politics
Social Media.
title_short Citizen Facebook: The Strategic Communication of Local Power in Social Media
title_full Citizen Facebook: The Strategic Communication of Local Power in Social Media
title_fullStr Citizen Facebook: The Strategic Communication of Local Power in Social Media
title_full_unstemmed Citizen Facebook: The Strategic Communication of Local Power in Social Media
title_sort Citizen Facebook: The Strategic Communication of Local Power in Social Media
author Martins,João Carlos
author_facet Martins,João Carlos
author_role author
dc.contributor.author.fl_str_mv Martins,João Carlos
dc.subject.por.fl_str_mv Strategic Communication
Political Communication
Local Government
Digital Politics
Social Media.
topic Strategic Communication
Political Communication
Local Government
Digital Politics
Social Media.
description Abstract Local power requires a differentiated communicational analysis with strategies appropriate to its context in the immediate scenario which social networks impose on those who engage in proximity governance. In this sense, this exploratory case study arises from an interest in communication as a tool for strategic and political operationalization, at the level of the preliminary diagnosis on digital communication within the Lisbon local government between November 2017 and May 2019. The objective has been to analyse digital data taken from the official Facebook pages of the 24 Local Councils and cross-referencing them with voter turnout data and, in a descriptive analysis of the information gathered, to arrive at an initial interpretation of the evolution of the performance and degree of involvement of electors and voters in digital municipal communication in Lisbon.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542020000300079
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dc.language.iso.fl_str_mv eng
language eng
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dc.publisher.none.fl_str_mv OberCom
publisher.none.fl_str_mv OberCom
dc.source.none.fl_str_mv Observatorio (OBS*) v.14 n.3 2020
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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