Audit of social networks in the olive oil sector
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.23882/rmd.23134 |
Resumo: | From the analysis of data collected in a survey conducted by 13 February to 13 March 2021 in the social media of both Castillo de Canena and its competitors has already been carried out in the field of social media, in order to be able to compare them and detect the weaknesses of the main company. All the companies studied have a profile created on Facebook, Instagram and YouTube, however, on Twitter not all of them have a profile, especially Maestros Hojiblanca, which is positioned at a very low level compared to Castillo de Canena. The order of use of these RRSS by organizations is respectively Facebook, Instagram, Twitter and YouTube, with Facebook being the RRSS most used both at an organizational level and by users of all ages, followed by Instagram. Castillo de Canena must correct its weaknesses detected in the field of social media in order to position itself at least at the same level as its competition. For this, a series of strategies and tactics or actions are proposed that will help to achieve the objectives that are proposed below. In addition, the actions proposed will be monitored or controlled to verify that they are being carried out correctly and that they are being effective and efficient. Interest to know how the olive sector is working on social networks and to know first-hand what the engagement is in each of the social networks they use. |
id |
RCAP_853e45ed50fea638d80272b911220287 |
---|---|
oai_identifier_str |
oai:ojs2.revistamultidisciplinar.com:article/134 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
|
spelling |
Audit of social networks in the olive oil sectorAuditoria das redes sociais no sector do azeiteengagementsocial mediaaudit social mediaolive oil sectorEnvolvimentomeios de comunicação socialsector do azeiteauditoria das redes sociaisFrom the analysis of data collected in a survey conducted by 13 February to 13 March 2021 in the social media of both Castillo de Canena and its competitors has already been carried out in the field of social media, in order to be able to compare them and detect the weaknesses of the main company. All the companies studied have a profile created on Facebook, Instagram and YouTube, however, on Twitter not all of them have a profile, especially Maestros Hojiblanca, which is positioned at a very low level compared to Castillo de Canena. The order of use of these RRSS by organizations is respectively Facebook, Instagram, Twitter and YouTube, with Facebook being the RRSS most used both at an organizational level and by users of all ages, followed by Instagram. Castillo de Canena must correct its weaknesses detected in the field of social media in order to position itself at least at the same level as its competition. For this, a series of strategies and tactics or actions are proposed that will help to achieve the objectives that are proposed below. In addition, the actions proposed will be monitored or controlled to verify that they are being carried out correctly and that they are being effective and efficient. Interest to know how the olive sector is working on social networks and to know first-hand what the engagement is in each of the social networks they use.A partir da análise de dados recolhidos num inquérito realizado de 13 de fevereiro a 13 de março de 2021 nas redes sociais da empresa Castillo de Canena e dos seus concorrentes, procedeu-se à comparação para detetar as fraquezas da empresa principal. Todas as empresas estudadas têm um perfil criado no Facebook, Instagram e YouTube, no entanto, no Twitter nem todas têm esse perfil, especialmente a Maestros Hojiblanca, que se posiciona a um nível muito baixo em comparação com Castillo de Canena. A ordem de utilização destas RRSS por organizações é respectivamente Facebook, Instagram, Twitter e YouTube, sendo o Facebook o RRSS mais utilizado tanto a nível organizacional como por outros utilizadores, seguido pela Instagram. O Castillo de Canena deve corrigir as suas fraquezas detetadas no campo das redes sociais, a fim de se posicionar pelo menos ao mesmo nível da sua concorrência. Para tal, é proposta uma série de estratégias e ações que ajudarão a alcançar os objetivos que são propostos. Além disso, as ações propostas serão monitorizadas ou controladas para verificar se estão a ser levadas a cabo corretamente e se estão a ser eficazes. Considera-se de interesse, saber como o setor olivícola está a trabalhar nas redes sociais e em saber qual é o seu envolvimento em cada uma das redes sociais que utilizam.NMd, Núcleo Multidisiplinar2023-04-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdftext/htmlhttps://doi.org/10.23882/rmd.23134https://doi.org/10.23882/rmd.23134[RMd] Multidisciplinary Journal; Vol. 5 No. 2 (2023): Digital society and participatory culture; 23-40[RMd] RevistaMultidisciplinar; Vol. 5 Núm. 2 (2023): Sociedad digital y cultura participativa; 23-40[RMd] Revue Multidisciplinaire; Vol. 5 No 2 (2023): Société digitale et culture participative; 23-40[RMd] RevistaMultidisciplinar; Vol. 5 N.º 2 (2023): Sociedade Digital e Cultura Participativa; 23-402184-549210.23882/rmd.v5n2reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://revistamultidisciplinar.com/index.php/oj/article/view/134https://revistamultidisciplinar.com/index.php/oj/article/view/134/158https://revistamultidisciplinar.com/index.php/oj/article/view/134/170Direitos de Autor (c) 2023 María Illescas Manzanoinfo:eu-repo/semantics/openAccessIllescas Manzano, María2023-05-06T07:00:12ZPortal AgregadorONG |
dc.title.none.fl_str_mv |
Audit of social networks in the olive oil sector Auditoria das redes sociais no sector do azeite |
title |
Audit of social networks in the olive oil sector |
spellingShingle |
Audit of social networks in the olive oil sector Illescas Manzano, María engagement social media audit social media olive oil sector Envolvimento meios de comunicação social sector do azeite auditoria das redes sociais |
title_short |
Audit of social networks in the olive oil sector |
title_full |
Audit of social networks in the olive oil sector |
title_fullStr |
Audit of social networks in the olive oil sector |
title_full_unstemmed |
Audit of social networks in the olive oil sector |
title_sort |
Audit of social networks in the olive oil sector |
author |
Illescas Manzano, María |
author_facet |
Illescas Manzano, María |
author_role |
author |
dc.contributor.author.fl_str_mv |
Illescas Manzano, María |
dc.subject.por.fl_str_mv |
engagement social media audit social media olive oil sector Envolvimento meios de comunicação social sector do azeite auditoria das redes sociais |
topic |
engagement social media audit social media olive oil sector Envolvimento meios de comunicação social sector do azeite auditoria das redes sociais |
description |
From the analysis of data collected in a survey conducted by 13 February to 13 March 2021 in the social media of both Castillo de Canena and its competitors has already been carried out in the field of social media, in order to be able to compare them and detect the weaknesses of the main company. All the companies studied have a profile created on Facebook, Instagram and YouTube, however, on Twitter not all of them have a profile, especially Maestros Hojiblanca, which is positioned at a very low level compared to Castillo de Canena. The order of use of these RRSS by organizations is respectively Facebook, Instagram, Twitter and YouTube, with Facebook being the RRSS most used both at an organizational level and by users of all ages, followed by Instagram. Castillo de Canena must correct its weaknesses detected in the field of social media in order to position itself at least at the same level as its competition. For this, a series of strategies and tactics or actions are proposed that will help to achieve the objectives that are proposed below. In addition, the actions proposed will be monitored or controlled to verify that they are being carried out correctly and that they are being effective and efficient. Interest to know how the olive sector is working on social networks and to know first-hand what the engagement is in each of the social networks they use. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-04-11 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.23882/rmd.23134 https://doi.org/10.23882/rmd.23134 |
url |
https://doi.org/10.23882/rmd.23134 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://revistamultidisciplinar.com/index.php/oj/article/view/134 https://revistamultidisciplinar.com/index.php/oj/article/view/134/158 https://revistamultidisciplinar.com/index.php/oj/article/view/134/170 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2023 María Illescas Manzano info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2023 María Illescas Manzano |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf text/html |
dc.publisher.none.fl_str_mv |
NMd, Núcleo Multidisiplinar |
publisher.none.fl_str_mv |
NMd, Núcleo Multidisiplinar |
dc.source.none.fl_str_mv |
[RMd] Multidisciplinary Journal; Vol. 5 No. 2 (2023): Digital society and participatory culture; 23-40 [RMd] RevistaMultidisciplinar; Vol. 5 Núm. 2 (2023): Sociedad digital y cultura participativa; 23-40 [RMd] Revue Multidisciplinaire; Vol. 5 No 2 (2023): Société digitale et culture participative; 23-40 [RMd] RevistaMultidisciplinar; Vol. 5 N.º 2 (2023): Sociedade Digital e Cultura Participativa; 23-40 2184-5492 10.23882/rmd.v5n2 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
|
repository.mail.fl_str_mv |
|
_version_ |
1777302445380075520 |