How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society

Detalhes bibliográficos
Autor(a) principal: Gouveia, Maria Jorge De Albuquerque
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123536
Resumo: This project examinesthe viabilityof a proposed online marketplace fora Portuguese Interior Design company. The proposed paper consists of both a group and an individual part. In the group part, qualitative research was conducted to understand how Professionals and Final Consumers interact and what adherence to the market place would look like .In the individual parts the thesis’ authors individually examined in-depth some implication that arose from the qualitative analysis: (1) which strategy should the marketplace follow, (2)how to engage both targets to the platform, (3)and the relevance of the Made-in Portugal brand within the platform.
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spelling How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´societyLuxury interior designCovet groupInterior design marketplacePortuguese furniturePortuguese interior designDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project examinesthe viabilityof a proposed online marketplace fora Portuguese Interior Design company. The proposed paper consists of both a group and an individual part. In the group part, qualitative research was conducted to understand how Professionals and Final Consumers interact and what adherence to the market place would look like .In the individual parts the thesis’ authors individually examined in-depth some implication that arose from the qualitative analysis: (1) which strategy should the marketplace follow, (2)how to engage both targets to the platform, (3)and the relevance of the Made-in Portugal brand within the platform.Silveira, Catherine daPinkhasov, MishaRUNGouveia, Maria Jorge De Albuquerque2021-09-01T11:19:10Z2021-01-182021-01-042021-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123536TID:202739236enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:53Zoai:run.unl.pt:10362/123536Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:05.093017Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society
title How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society
spellingShingle How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society
Gouveia, Maria Jorge De Albuquerque
Luxury interior design
Covet group
Interior design marketplace
Portuguese furniture
Portuguese interior design
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society
title_full How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society
title_fullStr How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society
title_full_unstemmed How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society
title_sort How can luxury interior design brands grow through digital- the case of covet group and the launch of home´society platform: the analysis of made-in Portugal brand positioning for home´society
author Gouveia, Maria Jorge De Albuquerque
author_facet Gouveia, Maria Jorge De Albuquerque
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Pinkhasov, Misha
RUN
dc.contributor.author.fl_str_mv Gouveia, Maria Jorge De Albuquerque
dc.subject.por.fl_str_mv Luxury interior design
Covet group
Interior design marketplace
Portuguese furniture
Portuguese interior design
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury interior design
Covet group
Interior design marketplace
Portuguese furniture
Portuguese interior design
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This project examinesthe viabilityof a proposed online marketplace fora Portuguese Interior Design company. The proposed paper consists of both a group and an individual part. In the group part, qualitative research was conducted to understand how Professionals and Final Consumers interact and what adherence to the market place would look like .In the individual parts the thesis’ authors individually examined in-depth some implication that arose from the qualitative analysis: (1) which strategy should the marketplace follow, (2)how to engage both targets to the platform, (3)and the relevance of the Made-in Portugal brand within the platform.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-01T11:19:10Z
2021-01-18
2021-01-04
2021-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123536
TID:202739236
url http://hdl.handle.net/10362/123536
identifier_str_mv TID:202739236
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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