Assessing relevancy of ICT driven consumer empowerment for business
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://ciencia.iscte-iul.pt/public/pub/id/9934 http://hdl.handle.net/10071/11154 |
Resumo: | Consumer empowerment commonly focuses on the deliberate provision of power to consumers by business, often using information and communications technology (ICT) to support controlled, self-service initiatives driven by operational efficiency goals. An alternative focus has recently emerged in consumer markets: one where consumer empowerment is not delegated or controlled by business. This undelegated consumer empowerment is an unintended consequence arising from a combination of continued advances in ICT, global technological convergence and marketing strategies developed by business seeking to take advantage of the potential of globalisation using the Internet. Relevancy for business may depend on the competitive environment nature of the product and on other factors. Undelegated consumer empowerment and the associated empowerment process are examined, leading to a discussion of the types of issues a business needs to consider in assessing relevancy of ICT driven consumer empowerment. |
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Assessing relevancy of ICT driven consumer empowerment for businessConsumer empowermentICTBusinessConsumer empowerment commonly focuses on the deliberate provision of power to consumers by business, often using information and communications technology (ICT) to support controlled, self-service initiatives driven by operational efficiency goals. An alternative focus has recently emerged in consumer markets: one where consumer empowerment is not delegated or controlled by business. This undelegated consumer empowerment is an unintended consequence arising from a combination of continued advances in ICT, global technological convergence and marketing strategies developed by business seeking to take advantage of the potential of globalisation using the Internet. Relevancy for business may depend on the competitive environment nature of the product and on other factors. Undelegated consumer empowerment and the associated empowerment process are examined, leading to a discussion of the types of issues a business needs to consider in assessing relevancy of ICT driven consumer empowerment.Business & Economics Society International2016-04-05T15:36:37Z2010-01-01T00:00:00Z20102016-04-05T15:33:41Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/9934http://hdl.handle.net/10071/11154eng1553-1392Pires, G.Rita, P.Stanton, J.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:33:53Zoai:repositorio.iscte-iul.pt:10071/11154Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:15:17.869265Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Assessing relevancy of ICT driven consumer empowerment for business |
title |
Assessing relevancy of ICT driven consumer empowerment for business |
spellingShingle |
Assessing relevancy of ICT driven consumer empowerment for business Pires, G. Consumer empowerment ICT Business |
title_short |
Assessing relevancy of ICT driven consumer empowerment for business |
title_full |
Assessing relevancy of ICT driven consumer empowerment for business |
title_fullStr |
Assessing relevancy of ICT driven consumer empowerment for business |
title_full_unstemmed |
Assessing relevancy of ICT driven consumer empowerment for business |
title_sort |
Assessing relevancy of ICT driven consumer empowerment for business |
author |
Pires, G. |
author_facet |
Pires, G. Rita, P. Stanton, J. |
author_role |
author |
author2 |
Rita, P. Stanton, J. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Pires, G. Rita, P. Stanton, J. |
dc.subject.por.fl_str_mv |
Consumer empowerment ICT Business |
topic |
Consumer empowerment ICT Business |
description |
Consumer empowerment commonly focuses on the deliberate provision of power to consumers by business, often using information and communications technology (ICT) to support controlled, self-service initiatives driven by operational efficiency goals. An alternative focus has recently emerged in consumer markets: one where consumer empowerment is not delegated or controlled by business. This undelegated consumer empowerment is an unintended consequence arising from a combination of continued advances in ICT, global technological convergence and marketing strategies developed by business seeking to take advantage of the potential of globalisation using the Internet. Relevancy for business may depend on the competitive environment nature of the product and on other factors. Undelegated consumer empowerment and the associated empowerment process are examined, leading to a discussion of the types of issues a business needs to consider in assessing relevancy of ICT driven consumer empowerment. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-01-01T00:00:00Z 2010 2016-04-05T15:36:37Z 2016-04-05T15:33:41Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ciencia.iscte-iul.pt/public/pub/id/9934 http://hdl.handle.net/10071/11154 |
url |
https://ciencia.iscte-iul.pt/public/pub/id/9934 http://hdl.handle.net/10071/11154 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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1553-1392 |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Business & Economics Society International |
publisher.none.fl_str_mv |
Business & Economics Society International |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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