Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/40709 |
Resumo: | Wearable technologies, such as fitness trackers, are considered among the top 10 fitness trends in 2022 (ACSM; 2022). Generation Z is the fastest growing generation of smart wearable users. Despite this, there are few studies on the perception and purchase intention of fitness trackers by Generation Z, and even fewer on Generation Z in Italy. Therefore, this research aims to explore a potentially lucrative market by undercovering the current perception, drivers, and barriers toward the adoption of wrist-worn fitness trackers. A literature review was conducted, as a result of which a research framework was developed. An extended version of TAM, TPB, and in-depth interviews were used to develop several hypotheses, with the aim of answering the research questions of this thesis. The results show that Generation Z in Italy has a positive perception of fitness trackers, although their purchase intention is relatively low. They still perceived WTF to be niche products and too expensive. It was found that what most drives purchase intention is a positive attitude, and attitude is mainly influenced by enjoyment. The lowest attitude and purchase intention are recorded among non-users and non-technology lovers, so companies should aim to make the benefits of these products known to a wider audience. |
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Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable marketFitness trackersFitness wearablesWrist-worn fitness trackersWearablesPerceptionPurchase intentionGenZMonitores de atividadeArtigos de fitnessPulseiras de fitnessPerceçãoIntenção de compraGeração ZDomínio/Área Científica::Ciências Sociais::Economia e GestãoWearable technologies, such as fitness trackers, are considered among the top 10 fitness trends in 2022 (ACSM; 2022). Generation Z is the fastest growing generation of smart wearable users. Despite this, there are few studies on the perception and purchase intention of fitness trackers by Generation Z, and even fewer on Generation Z in Italy. Therefore, this research aims to explore a potentially lucrative market by undercovering the current perception, drivers, and barriers toward the adoption of wrist-worn fitness trackers. A literature review was conducted, as a result of which a research framework was developed. An extended version of TAM, TPB, and in-depth interviews were used to develop several hypotheses, with the aim of answering the research questions of this thesis. The results show that Generation Z in Italy has a positive perception of fitness trackers, although their purchase intention is relatively low. They still perceived WTF to be niche products and too expensive. It was found that what most drives purchase intention is a positive attitude, and attitude is mainly influenced by enjoyment. The lowest attitude and purchase intention are recorded among non-users and non-technology lovers, so companies should aim to make the benefits of these products known to a wider audience.As tecnologias utilizáveis, tais como as pulseiras de fitness, são uma das 10 principais tendências de fitness em 2022 (ACSM; 2022). A Geração Z é a geração de utilizadores de rastreadores de fitness com crescimento mais rápido. Apesar disto, existem poucos estudos sobre a perceção e intenção de compra destes pela Geração Z, e ainda menos pela Geração Z em Itália. Por conseguinte, esta investigação visa explorar um mercado potencialmente lucrativo, infiltrando a perceção atual, os condutores, e as barreiras à adoção de rastreadores de fitness utilizados nos pulsos. Foi realizada uma revisão bibliográfica, cujo resultado da mesma foi utilizado no desenvolvimento de um quadro de investigação. Uma versão alargada de TAM, TPB, e entrevistas aprofundadas foram utilizadas para desenvolver várias hipóteses, com o objetivo de responder às questões de investigação desta tese. Os resultados mostram que a Geração Z em Itália tem uma perceção positiva dos rastreadores de fitness, embora a sua intenção de compra seja relativamente baixa. Continuaram a considerar a WTF como sendo produtos de nicho e demasiado caros. Descobriu-se que o que mais impulsiona a intenção de compra é uma atitude positiva, e esta é influenciada principalmente pelo prazer. A atitude e a intenção de compra mais baixas encontram-se entre os não utilizadores e os que não são adeptos da tecnologia, pelo que as empresas devem procurar dar a conhecer os benefícios destes produtos a um público mais vasto.Rita, Miguel FontesVeritati - Repositório Institucional da Universidade Católica PortuguesaCruzado, Valeria Lujan2023-03-27T10:44:11Z2022-06-282022-062022-06-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/40709TID:203133234enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:15Zoai:repositorio.ucp.pt:10400.14/40709Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:24.576542Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market |
title |
Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market |
spellingShingle |
Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market Cruzado, Valeria Lujan Fitness trackers Fitness wearables Wrist-worn fitness trackers Wearables Perception Purchase intention GenZ Monitores de atividade Artigos de fitness Pulseiras de fitness Perceção Intenção de compra Geração Z Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market |
title_full |
Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market |
title_fullStr |
Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market |
title_full_unstemmed |
Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market |
title_sort |
Wrist-worn fitness trackers : perception and purchase intention among the generation Z in Italy : study of a potential profitable market |
author |
Cruzado, Valeria Lujan |
author_facet |
Cruzado, Valeria Lujan |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rita, Miguel Fontes Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Cruzado, Valeria Lujan |
dc.subject.por.fl_str_mv |
Fitness trackers Fitness wearables Wrist-worn fitness trackers Wearables Perception Purchase intention GenZ Monitores de atividade Artigos de fitness Pulseiras de fitness Perceção Intenção de compra Geração Z Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Fitness trackers Fitness wearables Wrist-worn fitness trackers Wearables Perception Purchase intention GenZ Monitores de atividade Artigos de fitness Pulseiras de fitness Perceção Intenção de compra Geração Z Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Wearable technologies, such as fitness trackers, are considered among the top 10 fitness trends in 2022 (ACSM; 2022). Generation Z is the fastest growing generation of smart wearable users. Despite this, there are few studies on the perception and purchase intention of fitness trackers by Generation Z, and even fewer on Generation Z in Italy. Therefore, this research aims to explore a potentially lucrative market by undercovering the current perception, drivers, and barriers toward the adoption of wrist-worn fitness trackers. A literature review was conducted, as a result of which a research framework was developed. An extended version of TAM, TPB, and in-depth interviews were used to develop several hypotheses, with the aim of answering the research questions of this thesis. The results show that Generation Z in Italy has a positive perception of fitness trackers, although their purchase intention is relatively low. They still perceived WTF to be niche products and too expensive. It was found that what most drives purchase intention is a positive attitude, and attitude is mainly influenced by enjoyment. The lowest attitude and purchase intention are recorded among non-users and non-technology lovers, so companies should aim to make the benefits of these products known to a wider audience. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-28 2022-06 2022-06-28T00:00:00Z 2023-03-27T10:44:11Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/40709 TID:203133234 |
url |
http://hdl.handle.net/10400.14/40709 |
identifier_str_mv |
TID:203133234 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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