Business plan for afro-brazilian start-up company, Aylah

Detalhes bibliográficos
Autor(a) principal: Samame, Luis Felipe Monsalve
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134288
Resumo: Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Business plan for afro-brazilian start-up company, AylahAfro-Brazilian JewelryBusiness PlanAfro-Brazilians EntrepreneurshipRacial IssuesEntrepreneurshipSDG 8 - Decent work and economic growthSDG 10 - Reduced inequalitiesProject Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis work-project investigates afro-Brazilian entrepreneurship, considering that racial and social inequality in Brazil diminishes their chances of becoming successful. This study examines the impact of structural racism on afro-Brazilian entrepreneurship, especially on jewelry market in Brazil, having Aylah Jewelry start-up as a case study for a business plan. The topic was chosen with the intention of developing a sustainable business while generating a meaningful jewelry brand. Aylah Jewelry, the chosen company for the study seeks to create value by tackling moral and social issues that have been enhanced by Covid-19. This study highlights the importance of a business plan and analyzes the necessary steps for afro- Brazilian start-ups to become successful businesses.Victorino, Guilherme Hidalgo Barata MartinsRUNSamame, Luis Felipe Monsalve2022-03-11T17:25:32Z2022-01-262022-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134288TID:202961508enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:12:46Zoai:run.unl.pt:10362/134288Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:03.459865Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business plan for afro-brazilian start-up company, Aylah
title Business plan for afro-brazilian start-up company, Aylah
spellingShingle Business plan for afro-brazilian start-up company, Aylah
Samame, Luis Felipe Monsalve
Afro-Brazilian Jewelry
Business Plan
Afro-Brazilians Entrepreneurship
Racial Issues
Entrepreneurship
SDG 8 - Decent work and economic growth
SDG 10 - Reduced inequalities
title_short Business plan for afro-brazilian start-up company, Aylah
title_full Business plan for afro-brazilian start-up company, Aylah
title_fullStr Business plan for afro-brazilian start-up company, Aylah
title_full_unstemmed Business plan for afro-brazilian start-up company, Aylah
title_sort Business plan for afro-brazilian start-up company, Aylah
author Samame, Luis Felipe Monsalve
author_facet Samame, Luis Felipe Monsalve
author_role author
dc.contributor.none.fl_str_mv Victorino, Guilherme Hidalgo Barata Martins
RUN
dc.contributor.author.fl_str_mv Samame, Luis Felipe Monsalve
dc.subject.por.fl_str_mv Afro-Brazilian Jewelry
Business Plan
Afro-Brazilians Entrepreneurship
Racial Issues
Entrepreneurship
SDG 8 - Decent work and economic growth
SDG 10 - Reduced inequalities
topic Afro-Brazilian Jewelry
Business Plan
Afro-Brazilians Entrepreneurship
Racial Issues
Entrepreneurship
SDG 8 - Decent work and economic growth
SDG 10 - Reduced inequalities
description Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-03-11T17:25:32Z
2022-01-26
2022-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134288
TID:202961508
url http://hdl.handle.net/10362/134288
identifier_str_mv TID:202961508
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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