Attracting young talents through a Campus Crew Program

Detalhes bibliográficos
Autor(a) principal: Carvalho, Joana Patrícia de Oliveira
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/18584
Resumo: Bearing in mind that the Management of Talent is precisely suited to today’s dynamic and competitive environment, and that three generations currently compose the organizations’ workforce, the practice of “Employer Branding” arises. Effective Employer Branding is a source of competitive advantage, increments the internalization of company values while retaining their employees. It is vital that companies distinguish themselves from competitors and develop a Strategy that attracts the top talented job seekers. The purpose of this Master Project is to present a Strategic Plan for Company Alpha (fictional name) regarding a “Campus Crew Ambassador Program” at the Portuguese Universities. This Program is designed to improve the Company’s brand awareness among University students and to attract them towards working in this leading European Bank.
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spelling Attracting young talents through a Campus Crew ProgramTalent managementEmployer brandingStrategic human resources managementMillennialsGestão de talentosGestão de recursos humanosPlaneamento estratégicoInternacionalização das empresasTrabalho de projetoPortugalBearing in mind that the Management of Talent is precisely suited to today’s dynamic and competitive environment, and that three generations currently compose the organizations’ workforce, the practice of “Employer Branding” arises. Effective Employer Branding is a source of competitive advantage, increments the internalization of company values while retaining their employees. It is vital that companies distinguish themselves from competitors and develop a Strategy that attracts the top talented job seekers. The purpose of this Master Project is to present a Strategic Plan for Company Alpha (fictional name) regarding a “Campus Crew Ambassador Program” at the Portuguese Universities. This Program is designed to improve the Company’s brand awareness among University students and to attract them towards working in this leading European Bank.Considerando que a Gestão de Talentos se enquadra num ambiente de trabalho dinâmico e competitivo e que a atual força de trabalho é composta por três gerações distintas, a prática de Employer Branding emerge. Uma estratégia eficaz de Employer Branding representa uma fonte de vantagem competitiva, potencia o aumento de internalização dos valores da empresa e contribui para a retenção dos trabalhadores. Torna-se, por isso, crucial que as empresas se distingam dos seus competidores e que desenvolvam uma Estratégia que atraia os candidatos mais talentosos. O objetivo deste Projeto é apresentar um Plano Estratégico para a empresa Alpha (nome fictício) relativo à implementação de um Programa de Embaixadores (Campus Crew Ambassador Program) nas Universidades portuguesas. Através deste Programa, pretende-se aumentar a brand awareness dos estudantes universitários relativamente a esta empresa e atrai-los para a mesma.2020-11-15T00:00:00Z2018-11-16T00:00:00Z2018-11-162018-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/18584TID:202055108engCarvalho, Joana Patrícia de Oliveirainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:28:41Zoai:repositorio.iscte-iul.pt:10071/18584Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:12:51.614893Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Attracting young talents through a Campus Crew Program
title Attracting young talents through a Campus Crew Program
spellingShingle Attracting young talents through a Campus Crew Program
Carvalho, Joana Patrícia de Oliveira
Talent management
Employer branding
Strategic human resources management
Millennials
Gestão de talentos
Gestão de recursos humanos
Planeamento estratégico
Internacionalização das empresas
Trabalho de projeto
Portugal
title_short Attracting young talents through a Campus Crew Program
title_full Attracting young talents through a Campus Crew Program
title_fullStr Attracting young talents through a Campus Crew Program
title_full_unstemmed Attracting young talents through a Campus Crew Program
title_sort Attracting young talents through a Campus Crew Program
author Carvalho, Joana Patrícia de Oliveira
author_facet Carvalho, Joana Patrícia de Oliveira
author_role author
dc.contributor.author.fl_str_mv Carvalho, Joana Patrícia de Oliveira
dc.subject.por.fl_str_mv Talent management
Employer branding
Strategic human resources management
Millennials
Gestão de talentos
Gestão de recursos humanos
Planeamento estratégico
Internacionalização das empresas
Trabalho de projeto
Portugal
topic Talent management
Employer branding
Strategic human resources management
Millennials
Gestão de talentos
Gestão de recursos humanos
Planeamento estratégico
Internacionalização das empresas
Trabalho de projeto
Portugal
description Bearing in mind that the Management of Talent is precisely suited to today’s dynamic and competitive environment, and that three generations currently compose the organizations’ workforce, the practice of “Employer Branding” arises. Effective Employer Branding is a source of competitive advantage, increments the internalization of company values while retaining their employees. It is vital that companies distinguish themselves from competitors and develop a Strategy that attracts the top talented job seekers. The purpose of this Master Project is to present a Strategic Plan for Company Alpha (fictional name) regarding a “Campus Crew Ambassador Program” at the Portuguese Universities. This Program is designed to improve the Company’s brand awareness among University students and to attract them towards working in this leading European Bank.
publishDate 2018
dc.date.none.fl_str_mv 2018-11-16T00:00:00Z
2018-11-16
2018-09
2020-11-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/18584
TID:202055108
url http://hdl.handle.net/10071/18584
identifier_str_mv TID:202055108
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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application/octet-stream
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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