Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/42527 |
Resumo: | With the rising concern regarding climate change and its devastating effects on the planet, an increasing number of consumers are beginning to pay more attention to how their purchases affect the environment. They are known as eco-conscious consumers. This dissertation focuses on those consumers and their attitudes and intentions regarding eco-labels. The purpose is to understand how eco-labels influence eco-conscious consumers and their purchase intention. Regarding the methodology, a qualitative approach was adopted and one focus group as well as eleven interviews were conducted with eco-conscious consumers. Findings exhibited that, in the view of this study’s participants, there is a paradox between eco-conscious consumers’ feelings and their intentions towards eco-labels, in the sense that their suspicions and confusion have no negative influence on purchase intention. It was also found that true proof of greenwashing, however, completely ceases their purchase intention. This study indicates that, among other things, companies and eco-label providers must strive to prevent confusion and skepticism as well as completely refrain from practicing greenwashing. |
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Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentionsEco-labelsEco-conscious consumersGreenwashingPurchase intentionSustainabilityDomínio/Área Científica::Ciências Sociais::Economia e GestãoWith the rising concern regarding climate change and its devastating effects on the planet, an increasing number of consumers are beginning to pay more attention to how their purchases affect the environment. They are known as eco-conscious consumers. This dissertation focuses on those consumers and their attitudes and intentions regarding eco-labels. The purpose is to understand how eco-labels influence eco-conscious consumers and their purchase intention. Regarding the methodology, a qualitative approach was adopted and one focus group as well as eleven interviews were conducted with eco-conscious consumers. Findings exhibited that, in the view of this study’s participants, there is a paradox between eco-conscious consumers’ feelings and their intentions towards eco-labels, in the sense that their suspicions and confusion have no negative influence on purchase intention. It was also found that true proof of greenwashing, however, completely ceases their purchase intention. This study indicates that, among other things, companies and eco-label providers must strive to prevent confusion and skepticism as well as completely refrain from practicing greenwashing.Santos, FernandoRepositório ComumVilaça, Cátia Andreia Pereira2022-12-07T09:35:22Z2022-10-192022-10-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/42527203106962enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-12-08T15:45:12Zoai:comum.rcaap.pt:10400.26/42527Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:15:37.330794Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions |
title |
Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions |
spellingShingle |
Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions Vilaça, Cátia Andreia Pereira Eco-labels Eco-conscious consumers Greenwashing Purchase intention Sustainability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions |
title_full |
Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions |
title_fullStr |
Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions |
title_full_unstemmed |
Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions |
title_sort |
Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions |
author |
Vilaça, Cátia Andreia Pereira |
author_facet |
Vilaça, Cátia Andreia Pereira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Santos, Fernando Repositório Comum |
dc.contributor.author.fl_str_mv |
Vilaça, Cátia Andreia Pereira |
dc.subject.por.fl_str_mv |
Eco-labels Eco-conscious consumers Greenwashing Purchase intention Sustainability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Eco-labels Eco-conscious consumers Greenwashing Purchase intention Sustainability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
With the rising concern regarding climate change and its devastating effects on the planet, an increasing number of consumers are beginning to pay more attention to how their purchases affect the environment. They are known as eco-conscious consumers. This dissertation focuses on those consumers and their attitudes and intentions regarding eco-labels. The purpose is to understand how eco-labels influence eco-conscious consumers and their purchase intention. Regarding the methodology, a qualitative approach was adopted and one focus group as well as eleven interviews were conducted with eco-conscious consumers. Findings exhibited that, in the view of this study’s participants, there is a paradox between eco-conscious consumers’ feelings and their intentions towards eco-labels, in the sense that their suspicions and confusion have no negative influence on purchase intention. It was also found that true proof of greenwashing, however, completely ceases their purchase intention. This study indicates that, among other things, companies and eco-label providers must strive to prevent confusion and skepticism as well as completely refrain from practicing greenwashing. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-07T09:35:22Z 2022-10-19 2022-10-19T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/42527 203106962 |
url |
http://hdl.handle.net/10400.26/42527 |
identifier_str_mv |
203106962 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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