Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions

Detalhes bibliográficos
Autor(a) principal: Vilaça, Cátia Andreia Pereira
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/42527
Resumo: With the rising concern regarding climate change and its devastating effects on the planet, an increasing number of consumers are beginning to pay more attention to how their purchases affect the environment. They are known as eco-conscious consumers. This dissertation focuses on those consumers and their attitudes and intentions regarding eco-labels. The purpose is to understand how eco-labels influence eco-conscious consumers and their purchase intention. Regarding the methodology, a qualitative approach was adopted and one focus group as well as eleven interviews were conducted with eco-conscious consumers. Findings exhibited that, in the view of this study’s participants, there is a paradox between eco-conscious consumers’ feelings and their intentions towards eco-labels, in the sense that their suspicions and confusion have no negative influence on purchase intention. It was also found that true proof of greenwashing, however, completely ceases their purchase intention. This study indicates that, among other things, companies and eco-label providers must strive to prevent confusion and skepticism as well as completely refrain from practicing greenwashing.
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spelling Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentionsEco-labelsEco-conscious consumersGreenwashingPurchase intentionSustainabilityDomínio/Área Científica::Ciências Sociais::Economia e GestãoWith the rising concern regarding climate change and its devastating effects on the planet, an increasing number of consumers are beginning to pay more attention to how their purchases affect the environment. They are known as eco-conscious consumers. This dissertation focuses on those consumers and their attitudes and intentions regarding eco-labels. The purpose is to understand how eco-labels influence eco-conscious consumers and their purchase intention. Regarding the methodology, a qualitative approach was adopted and one focus group as well as eleven interviews were conducted with eco-conscious consumers. Findings exhibited that, in the view of this study’s participants, there is a paradox between eco-conscious consumers’ feelings and their intentions towards eco-labels, in the sense that their suspicions and confusion have no negative influence on purchase intention. It was also found that true proof of greenwashing, however, completely ceases their purchase intention. This study indicates that, among other things, companies and eco-label providers must strive to prevent confusion and skepticism as well as completely refrain from practicing greenwashing.Santos, FernandoRepositório ComumVilaça, Cátia Andreia Pereira2022-12-07T09:35:22Z2022-10-192022-10-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/42527203106962enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-12-08T15:45:12Zoai:comum.rcaap.pt:10400.26/42527Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:15:37.330794Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
title Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
spellingShingle Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
Vilaça, Cátia Andreia Pereira
Eco-labels
Eco-conscious consumers
Greenwashing
Purchase intention
Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
title_full Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
title_fullStr Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
title_full_unstemmed Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
title_sort Green or greenwashing? The influence of eco-labels on eco-conscious consumers and their purchase intentions
author Vilaça, Cátia Andreia Pereira
author_facet Vilaça, Cátia Andreia Pereira
author_role author
dc.contributor.none.fl_str_mv Santos, Fernando
Repositório Comum
dc.contributor.author.fl_str_mv Vilaça, Cátia Andreia Pereira
dc.subject.por.fl_str_mv Eco-labels
Eco-conscious consumers
Greenwashing
Purchase intention
Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Eco-labels
Eco-conscious consumers
Greenwashing
Purchase intention
Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description With the rising concern regarding climate change and its devastating effects on the planet, an increasing number of consumers are beginning to pay more attention to how their purchases affect the environment. They are known as eco-conscious consumers. This dissertation focuses on those consumers and their attitudes and intentions regarding eco-labels. The purpose is to understand how eco-labels influence eco-conscious consumers and their purchase intention. Regarding the methodology, a qualitative approach was adopted and one focus group as well as eleven interviews were conducted with eco-conscious consumers. Findings exhibited that, in the view of this study’s participants, there is a paradox between eco-conscious consumers’ feelings and their intentions towards eco-labels, in the sense that their suspicions and confusion have no negative influence on purchase intention. It was also found that true proof of greenwashing, however, completely ceases their purchase intention. This study indicates that, among other things, companies and eco-label providers must strive to prevent confusion and skepticism as well as completely refrain from practicing greenwashing.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-07T09:35:22Z
2022-10-19
2022-10-19T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/42527
203106962
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dc.language.iso.fl_str_mv eng
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