Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use?
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v11i1.6051 |
Resumo: | Despite the growing importance of new technologies, research on individual opinion formation in the digital domain is still in its infancy. This article empirically examines citizens’ use of social media in the context of direct democracy. Based on previous work, we expect men to form their opinions on social media more frequently than women (gender gap hypothesis). In the second step, we focus on the contextual level by examining the role campaigns play in reducing this discrepancy. More specifically, we hypothesize that the presumed gender gap narrows in accordance with the increasing intensity of public debates that precede ballots (interaction hypothesis). The empirical analysis draws on 13 post-ballot surveys held at Switzerland’s federal level from 2016 to 2020 and supports both the gender gap and the interaction hypotheses. |
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Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use?campaign; digitization; direct democracy; gender gap; media coverage; political communication; public debate; social media; SwitzerlandDespite the growing importance of new technologies, research on individual opinion formation in the digital domain is still in its infancy. This article empirically examines citizens’ use of social media in the context of direct democracy. Based on previous work, we expect men to form their opinions on social media more frequently than women (gender gap hypothesis). In the second step, we focus on the contextual level by examining the role campaigns play in reducing this discrepancy. More specifically, we hypothesize that the presumed gender gap narrows in accordance with the increasing intensity of public debates that precede ballots (interaction hypothesis). The empirical analysis draws on 13 post-ballot surveys held at Switzerland’s federal level from 2016 to 2020 and supports both the gender gap and the interaction hypotheses.Cogitatio Press2023-01-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v11i1.6051https://doi.org/10.17645/mac.v11i1.6051Media and Communication; Vol 11, No 1 (2023): Referendum Campaigns in the Digital Age; 31-422183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/6051https://www.cogitatiopress.com/mediaandcommunication/article/view/6051/6051Copyright (c) 2023 Laurent Bernhard, Daniel Küblerinfo:eu-repo/semantics/openAccessBernhard, LaurentKübler, Daniel2023-06-29T17:45:22Zoai:ojs.cogitatiopress.com:article/6051Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:46:03.540986Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use? |
title |
Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use? |
spellingShingle |
Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use? Bernhard, Laurent campaign; digitization; direct democracy; gender gap; media coverage; political communication; public debate; social media; Switzerland |
title_short |
Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use? |
title_full |
Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use? |
title_fullStr |
Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use? |
title_full_unstemmed |
Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use? |
title_sort |
Do Intensive Public Debates on Direct-Democratic Ballots Narrow the Gender Gap in Social Media Use? |
author |
Bernhard, Laurent |
author_facet |
Bernhard, Laurent Kübler, Daniel |
author_role |
author |
author2 |
Kübler, Daniel |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Bernhard, Laurent Kübler, Daniel |
dc.subject.por.fl_str_mv |
campaign; digitization; direct democracy; gender gap; media coverage; political communication; public debate; social media; Switzerland |
topic |
campaign; digitization; direct democracy; gender gap; media coverage; political communication; public debate; social media; Switzerland |
description |
Despite the growing importance of new technologies, research on individual opinion formation in the digital domain is still in its infancy. This article empirically examines citizens’ use of social media in the context of direct democracy. Based on previous work, we expect men to form their opinions on social media more frequently than women (gender gap hypothesis). In the second step, we focus on the contextual level by examining the role campaigns play in reducing this discrepancy. More specifically, we hypothesize that the presumed gender gap narrows in accordance with the increasing intensity of public debates that precede ballots (interaction hypothesis). The empirical analysis draws on 13 post-ballot surveys held at Switzerland’s federal level from 2016 to 2020 and supports both the gender gap and the interaction hypotheses. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v11i1.6051 https://doi.org/10.17645/mac.v11i1.6051 |
url |
https://doi.org/10.17645/mac.v11i1.6051 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/6051 https://www.cogitatiopress.com/mediaandcommunication/article/view/6051/6051 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Laurent Bernhard, Daniel Kübler info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Laurent Bernhard, Daniel Kübler |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio Press |
publisher.none.fl_str_mv |
Cogitatio Press |
dc.source.none.fl_str_mv |
Media and Communication; Vol 11, No 1 (2023): Referendum Campaigns in the Digital Age; 31-42 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130931558088704 |