A dynamic identity for the Azores archipelago

• Autor(a) principal: Gonçalves, João Couto
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.26/25424
• topic: Identidade; Identidade visual; Identidade dinâmica; Açores; Projeto de mestrado

This research project aims to define certain aspects of dynamic identities and create an identity of the same nature for the archipelago of the Azores. The research questions of this project were the following: What is a dynamic identity? What makes an identity dynamic? How and when to use the different created variations? The hypothesis of this research project is, a dynamic identity for the Azores can appeal to the community as well as to its visitors. To accurately respond to the research questions, various subjects related to visual identities and identify were studied. The research conducted focused on the progress of visual identities through time and how they evolved from static to dynamic. It also briefly studied other concepts such as design programmes, brands and branding. To understand the state of visual identities, several cases of static and dynamic identities were critically analysed. The resulting dynamic identity changes according to the weather in the Azores. Through the development of the identity another process named action research was used. Several questionnaires were developed to improve the final design solution. Based on the final questionnaire, the dynamic identity was very well received by community and visitors alike. We managed to answer the research questions, but unfortunately due to insufficient data the hypothesis could not be considered valid in a larger scale.