Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues

Detalhes bibliográficos
Autor(a) principal: Muñoz Morcillo, Jesús
Data de Publicação: 2019
Outros Autores: Klemens Czurda, Klemens, Geipel, Andrea, Robertson-von Trotha, Caroline
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/438
Resumo: This article provides an overview of the web video production context related to science communication, based on a quantitative analysis of 190 YouTube videos. The authors explore the main characteristics and ongoing strategies of producers, focusing on three topics: professionalism, producer’s gender and age profile, and community building. In the discussion, the authors compare the quantitative results with recently published qualitative research on producers of popular science web videos. This complementary approach gives further evidence on the main characteristics of most popular science communicators on YouTube, it shows a new type of professionalism that surpasses the hitherto existing distinction between User Generated Content (UGC) and Professional Generated Content (PGC), raises gender issues, and questions the participatory culture of science communicators on YouTube.
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spelling Producers of Popular Science Web Videos – Between New Professionalism and Old Gender IssuesProducers of Popular Science Web Videos; Commodification of Science; Gender in Science Communication; Community Building; YouTubeThis article provides an overview of the web video production context related to science communication, based on a quantitative analysis of 190 YouTube videos. The authors explore the main characteristics and ongoing strategies of producers, focusing on three topics: professionalism, producer’s gender and age profile, and community building. In the discussion, the authors compare the quantitative results with recently published qualitative research on producers of popular science web videos. This complementary approach gives further evidence on the main characteristics of most popular science communicators on YouTube, it shows a new type of professionalism that surpasses the hitherto existing distinction between User Generated Content (UGC) and Professional Generated Content (PGC), raises gender issues, and questions the participatory culture of science communicators on YouTube.ISVOUGA - Instituto Superior de Entre Douro e Vouga2019-12-31T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/438oai:u3isjournal.isvouga.pt:article/438International Journal of Marketing, Communication and New Media; Vol 7, No 13 (2019)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/438http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/438/220http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/438/245Copyright (c) 2019 Jesús Muñoz Morcillohttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessMuñoz Morcillo, JesúsKlemens Czurda, KlemensGeipel, AndreaRobertson-von Trotha, Caroline2022-09-22T10:30:35Zoai:u3isjournal.isvouga.pt:article/438Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:22.071760Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
title Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
spellingShingle Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
Muñoz Morcillo, Jesús
Producers of Popular Science Web Videos; Commodification of Science; Gender in Science Communication; Community Building; YouTube
title_short Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
title_full Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
title_fullStr Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
title_full_unstemmed Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
title_sort Producers of Popular Science Web Videos – Between New Professionalism and Old Gender Issues
author Muñoz Morcillo, Jesús
author_facet Muñoz Morcillo, Jesús
Klemens Czurda, Klemens
Geipel, Andrea
Robertson-von Trotha, Caroline
author_role author
author2 Klemens Czurda, Klemens
Geipel, Andrea
Robertson-von Trotha, Caroline
author2_role author
author
author
dc.contributor.author.fl_str_mv Muñoz Morcillo, Jesús
Klemens Czurda, Klemens
Geipel, Andrea
Robertson-von Trotha, Caroline
dc.subject.por.fl_str_mv Producers of Popular Science Web Videos; Commodification of Science; Gender in Science Communication; Community Building; YouTube
topic Producers of Popular Science Web Videos; Commodification of Science; Gender in Science Communication; Community Building; YouTube
description This article provides an overview of the web video production context related to science communication, based on a quantitative analysis of 190 YouTube videos. The authors explore the main characteristics and ongoing strategies of producers, focusing on three topics: professionalism, producer’s gender and age profile, and community building. In the discussion, the authors compare the quantitative results with recently published qualitative research on producers of popular science web videos. This complementary approach gives further evidence on the main characteristics of most popular science communicators on YouTube, it shows a new type of professionalism that surpasses the hitherto existing distinction between User Generated Content (UGC) and Professional Generated Content (PGC), raises gender issues, and questions the participatory culture of science communicators on YouTube.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-31T00:00:00Z
dc.type.driver.fl_str_mv journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/438
oai:u3isjournal.isvouga.pt:article/438
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/438
identifier_str_mv oai:u3isjournal.isvouga.pt:article/438
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/438
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/438/220
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/438/245
dc.rights.driver.fl_str_mv Copyright (c) 2019 Jesús Muñoz Morcillo
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Jesús Muñoz Morcillo
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 7, No 13 (2019)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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