Humor: A Nudging Tool to Influence Consumer Perceived Risk

Detalhes bibliográficos
Autor(a) principal: Marques, Miguel Nuno Martins Vaz
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140855
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Humor: A Nudging Tool to Influence Consumer Perceived RiskHumorPurchase IntentionRisk PerceptionFood wasteFood aestheticsSustainable ConsumptionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe current study explores humor labeling and its capacity to address consumer risk perception and food waste, as well as boost customer buy intentions, using nudging theory as a lens. Throughout one experiment, we explored how humor labeling affects the food aesthetics bias in order to impact risk perceptions and promote abnormal food product acceptability by increasing consumer purchase intentions. Following that, we discuss into the theoretical and practical implications of using humor as a nudge on food aesthetics bias, as well as future research topics. The findings have important implications for investigators, executives, and public policymakers on how to reduce food aesthetics bias, which can help reduce food waste.Castagna, Ana CarinaPinto, Diego CostaRUNMarques, Miguel Nuno Martins Vaz2022-06-27T14:47:36Z2022-06-022022-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140855TID:203028490enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:18:03Zoai:run.unl.pt:10362/140855Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:48.593360Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Humor: A Nudging Tool to Influence Consumer Perceived Risk
title Humor: A Nudging Tool to Influence Consumer Perceived Risk
spellingShingle Humor: A Nudging Tool to Influence Consumer Perceived Risk
Marques, Miguel Nuno Martins Vaz
Humor
Purchase Intention
Risk Perception
Food waste
Food aesthetics
Sustainable Consumption
title_short Humor: A Nudging Tool to Influence Consumer Perceived Risk
title_full Humor: A Nudging Tool to Influence Consumer Perceived Risk
title_fullStr Humor: A Nudging Tool to Influence Consumer Perceived Risk
title_full_unstemmed Humor: A Nudging Tool to Influence Consumer Perceived Risk
title_sort Humor: A Nudging Tool to Influence Consumer Perceived Risk
author Marques, Miguel Nuno Martins Vaz
author_facet Marques, Miguel Nuno Martins Vaz
author_role author
dc.contributor.none.fl_str_mv Castagna, Ana Carina
Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Marques, Miguel Nuno Martins Vaz
dc.subject.por.fl_str_mv Humor
Purchase Intention
Risk Perception
Food waste
Food aesthetics
Sustainable Consumption
topic Humor
Purchase Intention
Risk Perception
Food waste
Food aesthetics
Sustainable Consumption
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-06-27T14:47:36Z
2022-06-02
2022-06-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140855
TID:203028490
url http://hdl.handle.net/10362/140855
identifier_str_mv TID:203028490
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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