Olop: a pioneering technology for the filtration of microplastics - marketing & sales strategy

• Autor(a) principal: Sigmann, Christoph Lukas
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/144904
• topic: Entrepreneurship; Business plan; Sustainable innovation; Filtration; Microplastics; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Microplastics bear an unpredictable risk for our ecosystem. We often use one of their prime sources: washing machines. To counteract this problem, we would found OLOP, incorporating our vision of a plastic free planet. We see the company as research-based and solution driven, introducing a pioneeringend-to-end filter, fully dissolving microplastics. Our market research revealed the ideal location to be France, supported by the newly introduced law for mandatory microplastic filters. To reach our goals, our semi-virtual structure will rely on partnerships, strong supply chains, and dedicated employees assisting us in our mission. Our technology will be patented and protected, and logo trademarked to avoid plagiarism. A humble branding, value-based pricing, and attention-grabbing advertising strategy, combined with our retail partners, will widen our reach. Our operations funded by multiple sources will project our company value to almost €100 million in less than six years, while reaching our break-even point in three, this making us viable candidates for an acquisition representing our exit plan.