Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience

Detalhes bibliográficos
Autor(a) principal: Carvalho, Maria Catarina Roseira Taveira de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123946
Resumo: The project focuses on RTP ́s sports offer with the purpose of understanding how can the company increase the content offer, by developing a digitals ports platform. In order to reach this goal, several analyses were performed, addressing the external and internal environment, by identifying the opportunities and threats of media and sports industries and pointing the strengths and weaknesses of RTP. In order to answer the over riding question, five major recommendations were developed regarding product, placement, promotion, and people.
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spelling Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experienceRTPSports broadcastingPublic service mediaInteractivityProductPromotionOrganizational structureDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe project focuses on RTP ́s sports offer with the purpose of understanding how can the company increase the content offer, by developing a digitals ports platform. In order to reach this goal, several analyses were performed, addressing the external and internal environment, by identifying the opportunities and threats of media and sports industries and pointing the strengths and weaknesses of RTP. In order to answer the over riding question, five major recommendations were developed regarding product, placement, promotion, and people.Casquinho, Constança MonteiroRUNCarvalho, Maria Catarina Roseira Taveira de2021-09-06T09:14:07Z2021-01-252021-01-042021-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123946TID:202739627enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:05:20Zoai:run.unl.pt:10362/123946Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:15.363900Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
title Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
spellingShingle Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
Carvalho, Maria Catarina Roseira Taveira de
RTP
Sports broadcasting
Public service media
Interactivity
Product
Promotion
Organizational structure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
title_full Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
title_fullStr Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
title_full_unstemmed Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
title_sort Designing a sports platform for RTP, to increase sports´ content offer - development of a digital sports platform that offers an interactive experience
author Carvalho, Maria Catarina Roseira Taveira de
author_facet Carvalho, Maria Catarina Roseira Taveira de
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro
RUN
dc.contributor.author.fl_str_mv Carvalho, Maria Catarina Roseira Taveira de
dc.subject.por.fl_str_mv RTP
Sports broadcasting
Public service media
Interactivity
Product
Promotion
Organizational structure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic RTP
Sports broadcasting
Public service media
Interactivity
Product
Promotion
Organizational structure
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The project focuses on RTP ́s sports offer with the purpose of understanding how can the company increase the content offer, by developing a digitals ports platform. In order to reach this goal, several analyses were performed, addressing the external and internal environment, by identifying the opportunities and threats of media and sports industries and pointing the strengths and weaknesses of RTP. In order to answer the over riding question, five major recommendations were developed regarding product, placement, promotion, and people.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-06T09:14:07Z
2021-01-25
2021-01-04
2021-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123946
TID:202739627
url http://hdl.handle.net/10362/123946
identifier_str_mv TID:202739627
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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