Green buying behavior and the theory of consumption values: A fuzzy-set approach
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.5/25121 |
Resumo: | Using a consumer survey, this study examines whether consumption values can predict green buying behavior. The examination is based on the theory of consumption values and uses the fuzzy-set qualitative comparative analysis. The results show that the functional value is almost always necessary but is not sufficient by itself for predicting green buying. However, three “causal recipes” formed with the functional value are sufficient. These recipes use the emotional, conditional and social values combined individually with the functional value. Other three combinations of consumption values are also sufficient for predicting green buying. In contrast, the absence of the functional value is a sufficient condition for not green buying, as well as three other “causal recipes”. This finding can help marketing managers develop appropriate strategies. Further, this finding supports and clarifies the role of the theory of consumption values by taking advantage of the fuzzy-set qualitative comparative analysis. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Green buying behavior and the theory of consumption values: A fuzzy-set approachGreen Buying BehaviorConsumption ValuesfsQCAConsumer BehaviorGreen MarketingUsing a consumer survey, this study examines whether consumption values can predict green buying behavior. The examination is based on the theory of consumption values and uses the fuzzy-set qualitative comparative analysis. The results show that the functional value is almost always necessary but is not sufficient by itself for predicting green buying. However, three “causal recipes” formed with the functional value are sufficient. These recipes use the emotional, conditional and social values combined individually with the functional value. Other three combinations of consumption values are also sufficient for predicting green buying. In contrast, the absence of the functional value is a sufficient condition for not green buying, as well as three other “causal recipes”. This finding can help marketing managers develop appropriate strategies. Further, this finding supports and clarifies the role of the theory of consumption values by taking advantage of the fuzzy-set qualitative comparative analysis.This work is funded by the National Funds through FCT (Fundação para a Ciência e a Tecnologia, Portugal)ElsevierRepositório da Universidade de LisboaGonçalves, Helena MartinsLourenço, Tiago FerreiraSilva, Graça Miranda2022-08-03T15:13:16Z20162016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/25121engGonçalves, Helena Martins; Tiago Ferreira Lourenço and Graça Miranda Silva. (2016). “Green buying behavior and the theory of consumption values: A fuzzy-set approach”. Journal of Business Research, Volume 69, No. 4: pp. 1484-14910148-2963doi.org/10.1016/j.jbusres.2015.10.129info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:54:43Zoai:www.repository.utl.pt:10400.5/25121Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:09:03.449897Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Green buying behavior and the theory of consumption values: A fuzzy-set approach |
title |
Green buying behavior and the theory of consumption values: A fuzzy-set approach |
spellingShingle |
Green buying behavior and the theory of consumption values: A fuzzy-set approach Gonçalves, Helena Martins Green Buying Behavior Consumption Values fsQCA Consumer Behavior Green Marketing |
title_short |
Green buying behavior and the theory of consumption values: A fuzzy-set approach |
title_full |
Green buying behavior and the theory of consumption values: A fuzzy-set approach |
title_fullStr |
Green buying behavior and the theory of consumption values: A fuzzy-set approach |
title_full_unstemmed |
Green buying behavior and the theory of consumption values: A fuzzy-set approach |
title_sort |
Green buying behavior and the theory of consumption values: A fuzzy-set approach |
author |
Gonçalves, Helena Martins |
author_facet |
Gonçalves, Helena Martins Lourenço, Tiago Ferreira Silva, Graça Miranda |
author_role |
author |
author2 |
Lourenço, Tiago Ferreira Silva, Graça Miranda |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Gonçalves, Helena Martins Lourenço, Tiago Ferreira Silva, Graça Miranda |
dc.subject.por.fl_str_mv |
Green Buying Behavior Consumption Values fsQCA Consumer Behavior Green Marketing |
topic |
Green Buying Behavior Consumption Values fsQCA Consumer Behavior Green Marketing |
description |
Using a consumer survey, this study examines whether consumption values can predict green buying behavior. The examination is based on the theory of consumption values and uses the fuzzy-set qualitative comparative analysis. The results show that the functional value is almost always necessary but is not sufficient by itself for predicting green buying. However, three “causal recipes” formed with the functional value are sufficient. These recipes use the emotional, conditional and social values combined individually with the functional value. Other three combinations of consumption values are also sufficient for predicting green buying. In contrast, the absence of the functional value is a sufficient condition for not green buying, as well as three other “causal recipes”. This finding can help marketing managers develop appropriate strategies. Further, this finding supports and clarifies the role of the theory of consumption values by taking advantage of the fuzzy-set qualitative comparative analysis. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016 2016-01-01T00:00:00Z 2022-08-03T15:13:16Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.5/25121 |
url |
http://hdl.handle.net/10400.5/25121 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Gonçalves, Helena Martins; Tiago Ferreira Lourenço and Graça Miranda Silva. (2016). “Green buying behavior and the theory of consumption values: A fuzzy-set approach”. Journal of Business Research, Volume 69, No. 4: pp. 1484-1491 0148-2963 doi.org/10.1016/j.jbusres.2015.10.129 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Elsevier |
publisher.none.fl_str_mv |
Elsevier |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131184952770560 |