Political Public Relations: origins, challenges and applications

Detalhes bibliográficos
Autor(a) principal: Gonçalves, Gisela Marques Pereira
Data de Publicação: 2014
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.6/4166
Resumo: When compared to corporate public relations, political public relations are still a new field of study, which nonetheless has a great development potential. This article presents a reflec-tion on public relations in the political sphere, by remembering its conceptual grassroots and studying the challenges imposed on its practice by the new media. Grounded in the relationship management theory and in the ideal of symmetrical and dialogic communication, this article, presents possible paths for applied research in the field of political public relations.
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spelling Political Public Relations: origins, challenges and applicationsPublic RelationsPolitical communicationCommunicaitonWhen compared to corporate public relations, political public relations are still a new field of study, which nonetheless has a great development potential. This article presents a reflec-tion on public relations in the political sphere, by remembering its conceptual grassroots and studying the challenges imposed on its practice by the new media. Grounded in the relationship management theory and in the ideal of symmetrical and dialogic communication, this article, presents possible paths for applied research in the field of political public relations.CECS/ MinhouBibliorumGonçalves, Gisela Marques Pereira2016-05-04T22:39:30Z20142014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/4166engGonçalves, G. (2014). Political Public Relations: origins, challenges and applications, Communication and Society Journal, 26, 99-10710.17231/comsoc.26(2014).2028info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:40:48Zoai:ubibliorum.ubi.pt:10400.6/4166Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:45:20.842579Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Political Public Relations: origins, challenges and applications
title Political Public Relations: origins, challenges and applications
spellingShingle Political Public Relations: origins, challenges and applications
Gonçalves, Gisela Marques Pereira
Public Relations
Political communication
Communicaiton
title_short Political Public Relations: origins, challenges and applications
title_full Political Public Relations: origins, challenges and applications
title_fullStr Political Public Relations: origins, challenges and applications
title_full_unstemmed Political Public Relations: origins, challenges and applications
title_sort Political Public Relations: origins, challenges and applications
author Gonçalves, Gisela Marques Pereira
author_facet Gonçalves, Gisela Marques Pereira
author_role author
dc.contributor.none.fl_str_mv uBibliorum
dc.contributor.author.fl_str_mv Gonçalves, Gisela Marques Pereira
dc.subject.por.fl_str_mv Public Relations
Political communication
Communicaiton
topic Public Relations
Political communication
Communicaiton
description When compared to corporate public relations, political public relations are still a new field of study, which nonetheless has a great development potential. This article presents a reflec-tion on public relations in the political sphere, by remembering its conceptual grassroots and studying the challenges imposed on its practice by the new media. Grounded in the relationship management theory and in the ideal of symmetrical and dialogic communication, this article, presents possible paths for applied research in the field of political public relations.
publishDate 2014
dc.date.none.fl_str_mv 2014
2014-01-01T00:00:00Z
2016-05-04T22:39:30Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.6/4166
url http://hdl.handle.net/10400.6/4166
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Gonçalves, G. (2014). Political Public Relations: origins, challenges and applications, Communication and Society Journal, 26, 99-107
10.17231/comsoc.26(2014).2028
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv CECS/ Minho
publisher.none.fl_str_mv CECS/ Minho
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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