What defines luxury made in Brazil: the case of Casa Pau-Brasil

Detalhes bibliográficos
Autor(a) principal: Silva, Beatriz Vasconcelos Barreto Resina Da
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/107288
Resumo: The “made-in” has beena key trend in the luxury market. As opposed to the established luxury made-in France or made-in Italy, nowadays there’s no definition of luxury made-in Brazil.This Work Project aims at defining the concept of luxury made-in Brazil, through the country-of-origin effect frameworkand qualitative research methods,that include semi-structured in-depth interviews with luxury consumers. Casa Pau-Brasil, a Brazilian high-end Concept Store present in Portugal, illustrates this Work Project,as subject of analysis under the insights gathered to define luxury made-in Brazil. Recommendations are given on how the store could leverage this concept.
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spelling What defines luxury made in Brazil: the case of Casa Pau-BrasilCountry-of-origin effectMade-inlabelSubstance and symbolCasa Pau-BrasilDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe “made-in” has beena key trend in the luxury market. As opposed to the established luxury made-in France or made-in Italy, nowadays there’s no definition of luxury made-in Brazil.This Work Project aims at defining the concept of luxury made-in Brazil, through the country-of-origin effect frameworkand qualitative research methods,that include semi-structured in-depth interviews with luxury consumers. Casa Pau-Brasil, a Brazilian high-end Concept Store present in Portugal, illustrates this Work Project,as subject of analysis under the insights gathered to define luxury made-in Brazil. Recommendations are given on how the store could leverage this concept.Silveira, Catherine daRisques, InêsRUNSilva, Beatriz Vasconcelos Barreto Resina Da2020-11-17T15:33:13Z2020-01-152020-01-032020-01-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/107288TID:202496503enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:52:00Zoai:run.unl.pt:10362/107288Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:55.408826Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What defines luxury made in Brazil: the case of Casa Pau-Brasil
title What defines luxury made in Brazil: the case of Casa Pau-Brasil
spellingShingle What defines luxury made in Brazil: the case of Casa Pau-Brasil
Silva, Beatriz Vasconcelos Barreto Resina Da
Country-of-origin effect
Made-inlabel
Substance and symbol
Casa Pau-Brasil
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short What defines luxury made in Brazil: the case of Casa Pau-Brasil
title_full What defines luxury made in Brazil: the case of Casa Pau-Brasil
title_fullStr What defines luxury made in Brazil: the case of Casa Pau-Brasil
title_full_unstemmed What defines luxury made in Brazil: the case of Casa Pau-Brasil
title_sort What defines luxury made in Brazil: the case of Casa Pau-Brasil
author Silva, Beatriz Vasconcelos Barreto Resina Da
author_facet Silva, Beatriz Vasconcelos Barreto Resina Da
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Risques, Inês
RUN
dc.contributor.author.fl_str_mv Silva, Beatriz Vasconcelos Barreto Resina Da
dc.subject.por.fl_str_mv Country-of-origin effect
Made-inlabel
Substance and symbol
Casa Pau-Brasil
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Country-of-origin effect
Made-inlabel
Substance and symbol
Casa Pau-Brasil
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The “made-in” has beena key trend in the luxury market. As opposed to the established luxury made-in France or made-in Italy, nowadays there’s no definition of luxury made-in Brazil.This Work Project aims at defining the concept of luxury made-in Brazil, through the country-of-origin effect frameworkand qualitative research methods,that include semi-structured in-depth interviews with luxury consumers. Casa Pau-Brasil, a Brazilian high-end Concept Store present in Portugal, illustrates this Work Project,as subject of analysis under the insights gathered to define luxury made-in Brazil. Recommendations are given on how the store could leverage this concept.
publishDate 2020
dc.date.none.fl_str_mv 2020-11-17T15:33:13Z
2020-01-15
2020-01-03
2020-01-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/107288
TID:202496503
url http://hdl.handle.net/10362/107288
identifier_str_mv TID:202496503
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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