Location-based Marketing: the academic framework

Detalhes bibliográficos
Autor(a) principal: Buczkowski, Aleksander
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/8314
Resumo: Dissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.
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spelling Location-based Marketing: the academic frameworkLocation-Based MarketingLocation-Based AdvertisingLocation-Based ServicesLocation-Based ContentLocation-Based Social NetworksLocation-Based Social MediaDissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.Over the last several years one could observe revolution in location-based technologies and geospatial information. Location awareness of mobile devices resulted in development of Location-Based Services (LBS) that are realization of that revolution in the most personal and contextual way. The ability to reach consumers in the highly targeted manner based on spatio-temporal criteria, attracted marketers from the early beginning of LBS creating field called Location-Based Marketing. Today decreasing prices of smartphones and wireless internet, as well as integration of location-aware mobile solutions and social media is leading to new possibilities and opportunities. The academic and professional interests of the author made him noticed that although the industry has challenged a significant development, there is lack of publications that would put an academic framework on that progress. The research has fulfilled this gap by extensive investigation of the current state of the art of Location-Based Marketing and its foundations - Location Based Services. The dissertation provides academic framework by comprehensive analysis of the Location-Based Marketing from LBS and marketing perspective. Further the thesis is addressing the issue of significant discrepancy between theoretical concepts of measurable Location-Based Social Media data and the actual data than can be legally accessed and used for marketing analysis purposes by investigation a case study of Location-Based Social Network - Foursqaure and Location-Based Analytics platform VenueLabs.Neto, Miguel de Castro Simões FerreiraGould, MichaelKray, ChristianRUNBuczkowski, Aleksander2012-12-05T15:25:56Z2012-03-012012-03-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/8314enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T17:11:57Zoai:run.unl.pt:10362/8314Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T17:11:57Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Location-based Marketing: the academic framework
title Location-based Marketing: the academic framework
spellingShingle Location-based Marketing: the academic framework
Buczkowski, Aleksander
Location-Based Marketing
Location-Based Advertising
Location-Based Services
Location-Based Content
Location-Based Social Networks
Location-Based Social Media
title_short Location-based Marketing: the academic framework
title_full Location-based Marketing: the academic framework
title_fullStr Location-based Marketing: the academic framework
title_full_unstemmed Location-based Marketing: the academic framework
title_sort Location-based Marketing: the academic framework
author Buczkowski, Aleksander
author_facet Buczkowski, Aleksander
author_role author
dc.contributor.none.fl_str_mv Neto, Miguel de Castro Simões Ferreira
Gould, Michael
Kray, Christian
RUN
dc.contributor.author.fl_str_mv Buczkowski, Aleksander
dc.subject.por.fl_str_mv Location-Based Marketing
Location-Based Advertising
Location-Based Services
Location-Based Content
Location-Based Social Networks
Location-Based Social Media
topic Location-Based Marketing
Location-Based Advertising
Location-Based Services
Location-Based Content
Location-Based Social Networks
Location-Based Social Media
description Dissertation submitted in partial fulfillment of the requirements for the Degree of Master of Science in Geospatial Technologies.
publishDate 2012
dc.date.none.fl_str_mv 2012-12-05T15:25:56Z
2012-03-01
2012-03-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/8314
url http://hdl.handle.net/10362/8314
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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