The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?

Detalhes bibliográficos
Autor(a) principal: Mendonça, Beatriz Santos de
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140928
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?Covid-19Beauty MarketAugmented RealityOnline ShoppingDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe impact of Covid-19 pandemic has brought major changes to the Beauty Market. Testers are now with restrict use and consumers are afraid to return to physical spaces due to possible contamination. The main driver of purchase in physical stores - personalized advice and testing of products on the skin - is now committed to the new reality to which the entire population is subject. Online shopping is now the main mean of purchase for consumers, however, the beauty market has still great challenges to overcome in this area. Consumers are not allowed to try the products and personalized advice is often robotic. In fact, brands are experimenting new ways to respond consumer’s needs using Augmented Reality (AR) solutions through the online and reduce the differences from physical purchase to online. The purpose of this dissertation is to understand if beauty companies are being penalized by AR and how it is affecting the intention of their consumers to buy beauty products through the online channel with this technology. To understand that, important variables were studied to understand their impact on the intention of online shopping: technology adoption propensity, brand engagement, brand coolness and finally, perception of goods with AR. From the outcome of the study, it was possible to affirm that AR tools can be an effective way to increment the performance of beauty companies on their online channels. Moreover, the main drivers of online purchase intention with AR tools were identified, and as well a moderator. The current research might contribute for companies of the beauty industry to decide whether to invest or not in augmented reality and what can be their main challenges.Pinto, Diego CostaRUNMendonça, Beatriz Santos de2022-06-28T11:36:20Z2022-06-202022-06-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140928TID:203044789enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:18:08Zoai:run.unl.pt:10362/140928Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:51.732784Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?
title The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?
spellingShingle The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?
Mendonça, Beatriz Santos de
Covid-19
Beauty Market
Augmented Reality
Online Shopping
title_short The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?
title_full The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?
title_fullStr The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?
title_full_unstemmed The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?
title_sort The impact of Augmented Reality in the online beauty market: How augmented reality impacts consumer’s online purchase intention of beauty products?
author Mendonça, Beatriz Santos de
author_facet Mendonça, Beatriz Santos de
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Mendonça, Beatriz Santos de
dc.subject.por.fl_str_mv Covid-19
Beauty Market
Augmented Reality
Online Shopping
topic Covid-19
Beauty Market
Augmented Reality
Online Shopping
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-06-28T11:36:20Z
2022-06-20
2022-06-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140928
TID:203044789
url http://hdl.handle.net/10362/140928
identifier_str_mv TID:203044789
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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