Globalization of consumption, lifestyles and 'viral society'

• Autor(a) principal: Andrade, Pedro José de Oliveira
• Data de Publicação: 2021
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/1822/74111
• topic: Globalization of consumption; Viral society; Viral consumption; Viral lifestyles; Knowledge flows; Globalização do consumo; Sociedade viral; Consumo viral; Estilos de vida virais; Fluxos de conhecimento; Globalization of consumption, viral society; Ciências Sociais::Ciências da Comunicação; Cidades e comunidades sustentáveis

This text discusses the central globalization process of products and services’ consumption, and its influence on social agents’ lifestyles. For instance, drinks, food, information or mall’s goods’ consumption. Some of the phenomena associated with or resulting from global consumption are as follows: post-salariat, hyper-consumption, hypoconsumption, hegemonic and counter-hegemonic consumption, citizenship of consumption, polyphony of consumption, consumption traps and the recent 'viral consumption’ and ‘viral lifestyle’, originated within the Covid-19 pandemic. This new situation of health and social crisis generates anti-pandemic resistances. One strategy of resistance occurs via the consumption of information, which, among other activities, has increased exponentially in cyberspace and cybertime, due to the social pressure exerted by Corona virus. In this perspective, today we are witnessing the transformation of insufficient or inflated information’s consumption about Covid-19, into more profound, pertinent and useful knowledge about this pandemic.