BIG DATA OPPORTUNITIES IN HEALTHCARE. HOW CAN MEDICAL AFFAIRS CONTRIBUTE?

• Autor(a) principal: Aleixo Dias, José
• Data de Publicação: 2016
• Outros Autores: Duarte, Paulo
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.25756/rpf.v7i4.99

The topic of Big Data has been gathering more and more attention, namely in the healthcare sector. Recently, while participating in a conference where this topic was extensively discussed1, it became clear that there is still need for awareness around the evolution and opportunities associated with the management of large datasets and how the information generated from these sources can change our lives. Big Data has the potential to transform medical practice by integrating different data sources and making use of real time data, to increase patient´s involvement and improve the efficiency of care. Some major challenges are related with understanding its value, ensure security and governance in a way that research, health-care management and patient’s outcomes can be improved. One thought it could be helpful to bring up this discussion to a larger audience, focusing on two main dimensions: the potential impact of Big Data on healthcare and the specific contribution of Medical Affairs (MA). On this regard MA can raise awareness, stimulate adoption of digital tools and electronic data management, support partnerships while mitigating potential safety and commercial risks.