IJMCNM, Vol 2, Nº 2, January to June 2014

Detalhes bibliográficos
Autor(a) principal: Sousa, Jorge Remondes
Data de Publicação: 2014
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/45
Resumo: The reader will have online access to nine research works on tourist destinations, plus one from the First Edition, to the UNESCO World Heritage brand, association with a university brand, implementation of internal marketing programmes, co-creation, crowdsourcing and sustainability applied to brand management and communication, online communication and sales, the results of different methods of presenting a TV advertisement in raising awareness of a brand’s profile on Facebook, management of product placement on TV and socially responsible internal communication.Thank you and happy reading. 
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spelling IJMCNM, Vol 2, Nº 2, January to June 2014The reader will have online access to nine research works on tourist destinations, plus one from the First Edition, to the UNESCO World Heritage brand, association with a university brand, implementation of internal marketing programmes, co-creation, crowdsourcing and sustainability applied to brand management and communication, online communication and sales, the results of different methods of presenting a TV advertisement in raising awareness of a brand’s profile on Facebook, management of product placement on TV and socially responsible internal communication.Thank you and happy reading. ISVOUGA - Instituto Superior de Entre Douro e Vouga2014-06-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/45oai:u3isjournal.isvouga.pt:article/45International Journal of Marketing, Communication and New Media; Vol 2, No 2 (2014)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/45http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/45/23Sousa, Jorge Remondesinfo:eu-repo/semantics/openAccess2022-09-22T10:30:25Zoai:u3isjournal.isvouga.pt:article/45Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:16.112279Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv IJMCNM, Vol 2, Nº 2, January to June 2014
title IJMCNM, Vol 2, Nº 2, January to June 2014
spellingShingle IJMCNM, Vol 2, Nº 2, January to June 2014
Sousa, Jorge Remondes
title_short IJMCNM, Vol 2, Nº 2, January to June 2014
title_full IJMCNM, Vol 2, Nº 2, January to June 2014
title_fullStr IJMCNM, Vol 2, Nº 2, January to June 2014
title_full_unstemmed IJMCNM, Vol 2, Nº 2, January to June 2014
title_sort IJMCNM, Vol 2, Nº 2, January to June 2014
author Sousa, Jorge Remondes
author_facet Sousa, Jorge Remondes
author_role author
dc.contributor.author.fl_str_mv Sousa, Jorge Remondes
description The reader will have online access to nine research works on tourist destinations, plus one from the First Edition, to the UNESCO World Heritage brand, association with a university brand, implementation of internal marketing programmes, co-creation, crowdsourcing and sustainability applied to brand management and communication, online communication and sales, the results of different methods of presenting a TV advertisement in raising awareness of a brand’s profile on Facebook, management of product placement on TV and socially responsible internal communication.Thank you and happy reading. 
publishDate 2014
dc.date.none.fl_str_mv 2014-06-30T00:00:00Z
dc.type.driver.fl_str_mv journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/45
oai:u3isjournal.isvouga.pt:article/45
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/45
identifier_str_mv oai:u3isjournal.isvouga.pt:article/45
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/45
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/45/23
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 2, No 2 (2014)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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