Manipulation in anti-vaccine discourses: an analysis of social representations

• Autor(a) principal: Santos, Leonel Andrade dos
• Data de Publicação: 2023
• Outros Autores: Araújo, Júlio
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.21747/21833958/red12a9
• topic: Manipulação discursiva; Representações sociais; Antivacina; Discursive manipulation; Social representations; Anti-vaccine

This article aims to analyze the social representations constructed in the processes of manipulation of the anti-vaccine discourse during the Covid-19 pandemic. For this, we reflect on the concept of manipulation advocated by Breton (1999) and base ourselves on the sociocognitive perspective advocated by van Dijk (2012) for the analysis of the phenomenon of discursive manipulation. We also discuss the concept of social representations defended by Moscovici (1976) and Jodelet (2001) and we join the discursive approach defended by Irineu (2021) to analyze two texts published between the months of December 2021 and January 2022 on internet social networks. The analysis allowed us to conclude that, in order to manipulate discursively through social representations, the enunciators used (i) a privileged place of speech, (ii) medical, scientific and religious discourses; (iii) hypermultimodal resources that seek to involve subjects in an ecosystem of misinformation; and (iv) vocabulary composed of words and expressions related to death or other evils.