Information transmission of a policy program: models for the optimal detection of key players

• Autor(a) principal: Varanda, Marta Pedro
• Data de Publicação: 2014
• Outros Autores: Carvalho, Filipa D.
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.5/29155
• topic: Combinatorial Optimization; Commerce; Information Transmission; Key Players; Policy; Social Networks

The underlying motivation for this work stems from the observation that there was weak participation in a policy program to modernize the commerce of a city center. This was due in part to a poor performance from the trade association board in the transmission of information. Using the tools of social network analysis and combinatorial optimization, we search for new sets of key players that are better positioned to disseminate information in the collective. We detect 2 new sets of key players and compare them with the trade association board. The comparison shows that social network analysis and combinatorial optimization can be useful tools in making policy implementation processes more effective.