Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales

Detalhes bibliográficos
Autor(a) principal: Branco, Rita Mota Veiga de Araujo
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17194
Resumo: The nature tourism experienced a great expansion of its market with the appearance of different lifestyles. In this Work Project a study regarding the website direct sales of Rota Vicentina was developed. Its website shows the idea of being solely an information structure and not a purchase one, leading to a current absence of online sales. Hence, it is suggested the modification of its business model, using different instruments and channels. Some digital marketing recommendations were developed in order to boost website sales, such as a platform for online reviews, remarketing campaigns and social media activity.
id RCAP_939e84ef61a60639862e53b48e163614
oai_identifier_str oai:run.unl.pt:10362/17194
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Marketing plan for online aqctivity of Rota Vicentina boosting direct website salesRota VicentinaDigital marketingOnline distribution channeOptimizationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe nature tourism experienced a great expansion of its market with the appearance of different lifestyles. In this Work Project a study regarding the website direct sales of Rota Vicentina was developed. Its website shows the idea of being solely an information structure and not a purchase one, leading to a current absence of online sales. Hence, it is suggested the modification of its business model, using different instruments and channels. Some digital marketing recommendations were developed in order to boost website sales, such as a platform for online reviews, remarketing campaigns and social media activity.Silva, Luís Correia daRUNBranco, Rita Mota Veiga de Araujo2016-05-10T13:52:25Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17194TID:201527111enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:54:50Zoai:run.unl.pt:10362/17194Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:48.068445Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales
title Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales
spellingShingle Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales
Branco, Rita Mota Veiga de Araujo
Rota Vicentina
Digital marketing
Online distribution channe
Optimization
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales
title_full Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales
title_fullStr Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales
title_full_unstemmed Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales
title_sort Marketing plan for online aqctivity of Rota Vicentina boosting direct website sales
author Branco, Rita Mota Veiga de Araujo
author_facet Branco, Rita Mota Veiga de Araujo
author_role author
dc.contributor.none.fl_str_mv Silva, Luís Correia da
RUN
dc.contributor.author.fl_str_mv Branco, Rita Mota Veiga de Araujo
dc.subject.por.fl_str_mv Rota Vicentina
Digital marketing
Online distribution channe
Optimization
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Rota Vicentina
Digital marketing
Online distribution channe
Optimization
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The nature tourism experienced a great expansion of its market with the appearance of different lifestyles. In this Work Project a study regarding the website direct sales of Rota Vicentina was developed. Its website shows the idea of being solely an information structure and not a purchase one, leading to a current absence of online sales. Hence, it is suggested the modification of its business model, using different instruments and channels. Some digital marketing recommendations were developed in order to boost website sales, such as a platform for online reviews, remarketing campaigns and social media activity.
publishDate 2016
dc.date.none.fl_str_mv 2016-05-10T13:52:25Z
2016-01
2016-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17194
TID:201527111
url http://hdl.handle.net/10362/17194
identifier_str_mv TID:201527111
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137874531057664

Registros relacionados