Video-Induced tourism in central Portugal: production and impact of promotional videos

Detalhes bibliográficos
Autor(a) principal: Graça, André Rui
Data de Publicação: 2022
Outros Autores: Banha, Francisco, Banha, Francisco Miguel
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.1/17977
Resumo: The concept of film-induced tourism refers to travel activities to certain destinations motivated by films, TV series, and promotional videos. The exposure to enticing images allures tourists and boosts local economies and entrepreneurship. The strand of film-induced tourism, video-induced tourism (which concerns mainly promotional videos) needs to be further explored. The Portuguese case, concerning both film-and video-induced tourism, also needs to be mapped. Thus, the purpose of this study is twofold: it will discuss and explore the topics of film-induced tourism and video-induced tourism in Portugal; and it will provide insights into promotional videos released by the Turismo do Centro de Portugal Association. We will start by presenting an overview of these two concepts. Subsequently, we will tackle the Portuguese case and explain the strategies adopted to boost film-and video-induced tourism phenomena. Finally, we will carry out an overview of the Turismo do Centro videos and see how they fit into the organisation's broader communication context. Exploring this case study will help us project how the strategy in which these videos are inserted may help the region in the post-pandemic economic recovery.
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spelling Video-Induced tourism in central Portugal: production and impact of promotional videosTourismPortugalPromotional videosVideo-induced tourismFilm productionEntrepreneurshipThe concept of film-induced tourism refers to travel activities to certain destinations motivated by films, TV series, and promotional videos. The exposure to enticing images allures tourists and boosts local economies and entrepreneurship. The strand of film-induced tourism, video-induced tourism (which concerns mainly promotional videos) needs to be further explored. The Portuguese case, concerning both film-and video-induced tourism, also needs to be mapped. Thus, the purpose of this study is twofold: it will discuss and explore the topics of film-induced tourism and video-induced tourism in Portugal; and it will provide insights into promotional videos released by the Turismo do Centro de Portugal Association. We will start by presenting an overview of these two concepts. Subsequently, we will tackle the Portuguese case and explain the strategies adopted to boost film-and video-induced tourism phenomena. Finally, we will carry out an overview of the Turismo do Centro videos and see how they fit into the organisation's broader communication context. Exploring this case study will help us project how the strategy in which these videos are inserted may help the region in the post-pandemic economic recovery.Escola Superior Gestão, Hotelaria e Turismo, Universidade do AlgarveSapientiaGraça, André RuiBanha, FranciscoBanha, Francisco Miguel2022-07-13T09:36:19Z20222022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.1/17977eng2182-845810.18089/tms.2022.180104info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-24T10:30:12Zoai:sapientia.ualg.pt:10400.1/17977Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:07:48.768735Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Video-Induced tourism in central Portugal: production and impact of promotional videos
title Video-Induced tourism in central Portugal: production and impact of promotional videos
spellingShingle Video-Induced tourism in central Portugal: production and impact of promotional videos
Graça, André Rui
Tourism
Portugal
Promotional videos
Video-induced tourism
Film production
Entrepreneurship
title_short Video-Induced tourism in central Portugal: production and impact of promotional videos
title_full Video-Induced tourism in central Portugal: production and impact of promotional videos
title_fullStr Video-Induced tourism in central Portugal: production and impact of promotional videos
title_full_unstemmed Video-Induced tourism in central Portugal: production and impact of promotional videos
title_sort Video-Induced tourism in central Portugal: production and impact of promotional videos
author Graça, André Rui
author_facet Graça, André Rui
Banha, Francisco
Banha, Francisco Miguel
author_role author
author2 Banha, Francisco
Banha, Francisco Miguel
author2_role author
author
dc.contributor.none.fl_str_mv Sapientia
dc.contributor.author.fl_str_mv Graça, André Rui
Banha, Francisco
Banha, Francisco Miguel
dc.subject.por.fl_str_mv Tourism
Portugal
Promotional videos
Video-induced tourism
Film production
Entrepreneurship
topic Tourism
Portugal
Promotional videos
Video-induced tourism
Film production
Entrepreneurship
description The concept of film-induced tourism refers to travel activities to certain destinations motivated by films, TV series, and promotional videos. The exposure to enticing images allures tourists and boosts local economies and entrepreneurship. The strand of film-induced tourism, video-induced tourism (which concerns mainly promotional videos) needs to be further explored. The Portuguese case, concerning both film-and video-induced tourism, also needs to be mapped. Thus, the purpose of this study is twofold: it will discuss and explore the topics of film-induced tourism and video-induced tourism in Portugal; and it will provide insights into promotional videos released by the Turismo do Centro de Portugal Association. We will start by presenting an overview of these two concepts. Subsequently, we will tackle the Portuguese case and explain the strategies adopted to boost film-and video-induced tourism phenomena. Finally, we will carry out an overview of the Turismo do Centro videos and see how they fit into the organisation's broader communication context. Exploring this case study will help us project how the strategy in which these videos are inserted may help the region in the post-pandemic economic recovery.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-13T09:36:19Z
2022
2022-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.1/17977
url http://hdl.handle.net/10400.1/17977
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2182-8458
10.18089/tms.2022.180104
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior Gestão, Hotelaria e Turismo, Universidade do Algarve
publisher.none.fl_str_mv Escola Superior Gestão, Hotelaria e Turismo, Universidade do Algarve
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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