"The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef

Detalhes bibliográficos
Autor(a) principal: Mcguigan, Guido
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140261
Resumo: Fundraising one-off donations is a difficult task that all non-profits face, but almost none have perfected. UNICEF Portugal is no different, with current strategies failing to meet the standards required by Portuguese donors. UNICEF Portugal is now attempting to build that strategy from scratch, with hope to capture higher portions of a market that has mostly been ignored. This Work Project examines the intricate relationship between donors and organizations in the CASH channel and aims to analyze how this channel can be modified to fit modern day standards, to harness sophisticated donor relationships, and ultimately stipulate more donations.
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spelling "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with UnicefRelationship managementFundraising strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoFundraising one-off donations is a difficult task that all non-profits face, but almost none have perfected. UNICEF Portugal is no different, with current strategies failing to meet the standards required by Portuguese donors. UNICEF Portugal is now attempting to build that strategy from scratch, with hope to capture higher portions of a market that has mostly been ignored. This Work Project examines the intricate relationship between donors and organizations in the CASH channel and aims to analyze how this channel can be modified to fit modern day standards, to harness sophisticated donor relationships, and ultimately stipulate more donations.Mestrinho, LéniaRUNMcguigan, Guido2021-08-252021-05-302025-05-30T00:00:00Z2021-08-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140261TID:202932265enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:17:21Zoai:run.unl.pt:10362/140261Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:36.360531Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef
title "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef
spellingShingle "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef
Mcguigan, Guido
Relationship management
Fundraising strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef
title_full "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef
title_fullStr "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef
title_full_unstemmed "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef
title_sort "The power of relationship management: designing a fundraising strategy for revenue generated through the cash channel" in cooperation with Unicef
author Mcguigan, Guido
author_facet Mcguigan, Guido
author_role author
dc.contributor.none.fl_str_mv Mestrinho, Lénia
RUN
dc.contributor.author.fl_str_mv Mcguigan, Guido
dc.subject.por.fl_str_mv Relationship management
Fundraising strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Relationship management
Fundraising strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Fundraising one-off donations is a difficult task that all non-profits face, but almost none have perfected. UNICEF Portugal is no different, with current strategies failing to meet the standards required by Portuguese donors. UNICEF Portugal is now attempting to build that strategy from scratch, with hope to capture higher portions of a market that has mostly been ignored. This Work Project examines the intricate relationship between donors and organizations in the CASH channel and aims to analyze how this channel can be modified to fit modern day standards, to harness sophisticated donor relationships, and ultimately stipulate more donations.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-25
2021-05-30
2021-08-25T00:00:00Z
2025-05-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140261
TID:202932265
url http://hdl.handle.net/10362/140261
identifier_str_mv TID:202932265
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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