Decisive product attributes on purchase: footwear product retailers view
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/ei.v0i11.5689 |
Resumo: | This research seeked to investigate and identify product attributes that are decisive on purchase of footwear by the consumers, from the view of retailers and/or sellers of the mono brands stores of women's shoes of the shopping malls in Porto Alegre - RS, Brazil, in order to provide important information to products development and actions marketing about shoes. The descriptive method relied with bibliographical revision and Survey. The research through interviews used non-probability sampling technique for trial. All gathered data was analyzed and described. The results indicate ways in products development, because indicated the attributes of the shoes searched by segment consumers. Through this brief result, we can understand the points that should receive more attention and emphasis to think the mix of products to be developed and launched in the shoes collections. The results indicate a direction for the efforts in research and industry technology and, it can also, to contribute in brand positioning and marketing strategies in the footwear sector. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Decisive product attributes on purchase: footwear product retailers viewAtributos do produto decisivos de compra: uma visão de varejistas de calçadosThis research seeked to investigate and identify product attributes that are decisive on purchase of footwear by the consumers, from the view of retailers and/or sellers of the mono brands stores of women's shoes of the shopping malls in Porto Alegre - RS, Brazil, in order to provide important information to products development and actions marketing about shoes. The descriptive method relied with bibliographical revision and Survey. The research through interviews used non-probability sampling technique for trial. All gathered data was analyzed and described. The results indicate ways in products development, because indicated the attributes of the shoes searched by segment consumers. Through this brief result, we can understand the points that should receive more attention and emphasis to think the mix of products to be developed and launched in the shoes collections. The results indicate a direction for the efforts in research and industry technology and, it can also, to contribute in brand positioning and marketing strategies in the footwear sector.A pesquisa buscou investigar e identificar os atributos do produto que são decisivos na compra de calçados pelo público consumidor, a partir da visão de varejistas e/ou vendedores das lojas monomarcas de calçados femininos dos shoppings centers de Porto Alegre - RS, Brasil, com o objetivo de fornecer informações importantes para o desenvolvimento de produtos e em ações de marketing referentes aos calçados. O método descritivo contou com revisão bibliográfica e Survey. A pesquisa por meio de entrevistas usou a técnica de amostra não-probabilística por julgamento. Os dados coletados foram analisados e descritos. Os resultados apontam caminhos no desenvolvimento de produtos, pois indicaram os atributos dos calçados buscados pelas consumidoras do segmento. Com esse breve resultado, compreende-se os pontos que devam receber mais atenção e ênfase ao pensar o mix de produtos a serem desenvolvidos e lançados nas coleções de calçados. Os resultados indicam uma direção para os esforços em pesquisa e tecnologia do setor e, também, contribuem no posicionamento de marca e em estratégias de marketing no setor calçadista.Instituto Superior de Contabilidade e Administração da Universidade de Aveiro2015-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/ei.v0i11.5689oai:proa.ua.pt:article/5689Estudos do ISCA; No 11 (2015)Estudos do ISCA; n.º 11 (2015)1646-48500873-2019reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/estudosdoisca/article/view/5689https://doi.org/10.34624/ei.v0i11.5689https://proa.ua.pt/index.php/estudosdoisca/article/view/5689/4207https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessGuarienti, Gabriela RoratoBattistella, Luciana FloresBuriol, Juarez2022-09-22T16:24:14Zoai:proa.ua.pt:article/5689Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:59:27.842615Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Decisive product attributes on purchase: footwear product retailers view Atributos do produto decisivos de compra: uma visão de varejistas de calçados |
title |
Decisive product attributes on purchase: footwear product retailers view |
spellingShingle |
Decisive product attributes on purchase: footwear product retailers view Guarienti, Gabriela Rorato |
title_short |
Decisive product attributes on purchase: footwear product retailers view |
title_full |
Decisive product attributes on purchase: footwear product retailers view |
title_fullStr |
Decisive product attributes on purchase: footwear product retailers view |
title_full_unstemmed |
Decisive product attributes on purchase: footwear product retailers view |
title_sort |
Decisive product attributes on purchase: footwear product retailers view |
author |
Guarienti, Gabriela Rorato |
author_facet |
Guarienti, Gabriela Rorato Battistella, Luciana Flores Buriol, Juarez |
author_role |
author |
author2 |
Battistella, Luciana Flores Buriol, Juarez |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Guarienti, Gabriela Rorato Battistella, Luciana Flores Buriol, Juarez |
description |
This research seeked to investigate and identify product attributes that are decisive on purchase of footwear by the consumers, from the view of retailers and/or sellers of the mono brands stores of women's shoes of the shopping malls in Porto Alegre - RS, Brazil, in order to provide important information to products development and actions marketing about shoes. The descriptive method relied with bibliographical revision and Survey. The research through interviews used non-probability sampling technique for trial. All gathered data was analyzed and described. The results indicate ways in products development, because indicated the attributes of the shoes searched by segment consumers. Through this brief result, we can understand the points that should receive more attention and emphasis to think the mix of products to be developed and launched in the shoes collections. The results indicate a direction for the efforts in research and industry technology and, it can also, to contribute in brand positioning and marketing strategies in the footwear sector. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/ei.v0i11.5689 oai:proa.ua.pt:article/5689 |
url |
https://doi.org/10.34624/ei.v0i11.5689 |
identifier_str_mv |
oai:proa.ua.pt:article/5689 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/estudosdoisca/article/view/5689 https://doi.org/10.34624/ei.v0i11.5689 https://proa.ua.pt/index.php/estudosdoisca/article/view/5689/4207 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Superior de Contabilidade e Administração da Universidade de Aveiro |
publisher.none.fl_str_mv |
Instituto Superior de Contabilidade e Administração da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Estudos do ISCA; No 11 (2015) Estudos do ISCA; n.º 11 (2015) 1646-4850 0873-2019 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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