Business plan for the brand My Tea Break

Detalhes bibliográficos
Autor(a) principal: Leite, Salvador Simões de Almeida Pinto
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11627
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Business plan for the brand My Tea BreakMy Tea BreakBlogTeaHot drinks marketA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsMy Tea Break (MTB) is an online shop that sells a unique range of loose-leaf tea. The company is at the beginning of its expansion strategy (it started in 2011). The aim of this work project is to develop a business plan for MTB for the next five years in Portugal. For this purpose, a description of the product will be given, followed by an extensive analysis of the Portuguese market to find opportunities to capture value. Then, potential consumers will be divided in different clusters, a specific segment will be targeted and a brand positioning will be defined to reach this target. Finally, a communication plan will be proposed, as well as an implementation plan. It was concluded that MTB has a great potential to succeed in the Portuguese market.NSBE - UNLCenteno, VictorRUNLeite, Salvador Simões de Almeida Pinto2014-03-14T16:17:28Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11627enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T17:15:34Zoai:run.unl.pt:10362/11627Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T17:15:34Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business plan for the brand My Tea Break
title Business plan for the brand My Tea Break
spellingShingle Business plan for the brand My Tea Break
Leite, Salvador Simões de Almeida Pinto
My Tea Break
Blog
Tea
Hot drinks market
title_short Business plan for the brand My Tea Break
title_full Business plan for the brand My Tea Break
title_fullStr Business plan for the brand My Tea Break
title_full_unstemmed Business plan for the brand My Tea Break
title_sort Business plan for the brand My Tea Break
author Leite, Salvador Simões de Almeida Pinto
author_facet Leite, Salvador Simões de Almeida Pinto
author_role author
dc.contributor.none.fl_str_mv Centeno, Victor
RUN
dc.contributor.author.fl_str_mv Leite, Salvador Simões de Almeida Pinto
dc.subject.por.fl_str_mv My Tea Break
Blog
Tea
Hot drinks market
topic My Tea Break
Blog
Tea
Hot drinks market
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2014-03-14T16:17:28Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11627
url http://hdl.handle.net/10362/11627
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
_version_ 1817545508989698048

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