Banif Bank: Value creation in the Maltese market

Detalhes bibliográficos
Autor(a) principal: Fagulha, Bernardo Moura Gonçalves
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9468
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Banif Bank: Value creation in the Maltese marketMaltese banking industryIntensity of competitionStrategic positioningSustainable competitive advantageA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe entry in a new market is always a major strategic challenge for a firm: competing in different regions and dealing with the specific conditions. This work project describes the entry of a new bank in the Maltese market, by exploring a new positioning. Through the real case of Banif Bank, this case intends to evaluate the potential of value creation in that industry, by first assessing its attractiveness and profitability. Then, Banif Bank positioning is analized to conclude if it can create a competitive advantage that would be sustainable in the long term.NSBE - UNLCosta, Luís AlmeidaRUNFagulha, Bernardo Moura Gonçalves2013-05-07T09:12:50Z2009-062009-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9468enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:34Zoai:run.unl.pt:10362/9468Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:50.927036Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Banif Bank: Value creation in the Maltese market
title Banif Bank: Value creation in the Maltese market
spellingShingle Banif Bank: Value creation in the Maltese market
Fagulha, Bernardo Moura Gonçalves
Maltese banking industry
Intensity of competition
Strategic positioning
Sustainable competitive advantage
title_short Banif Bank: Value creation in the Maltese market
title_full Banif Bank: Value creation in the Maltese market
title_fullStr Banif Bank: Value creation in the Maltese market
title_full_unstemmed Banif Bank: Value creation in the Maltese market
title_sort Banif Bank: Value creation in the Maltese market
author Fagulha, Bernardo Moura Gonçalves
author_facet Fagulha, Bernardo Moura Gonçalves
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Fagulha, Bernardo Moura Gonçalves
dc.subject.por.fl_str_mv Maltese banking industry
Intensity of competition
Strategic positioning
Sustainable competitive advantage
topic Maltese banking industry
Intensity of competition
Strategic positioning
Sustainable competitive advantage
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2009
dc.date.none.fl_str_mv 2009-06
2009-06-01T00:00:00Z
2013-05-07T09:12:50Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9468
url http://hdl.handle.net/10362/9468
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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