Brand equity management towards sports celebrities : the case of extreme love for the human brand

Detalhes bibliográficos
Autor(a) principal: Rocha, João
Data de Publicação: 2022
Outros Autores: Rodrigues, Paula
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11067/6335
https://doi.org/10.34628/fay5-6242
Resumo: Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
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spelling Brand equity management towards sports celebrities : the case of extreme love for the human brandSustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .2022-06-08T19:46:34Z2022-06-082022-01-01T00:00:00Zbook partinfo:eu-repo/semantics/publishedVersionhttp://hdl.handle.net/11067/6335http://hdl.handle.net/11067/6335https://doi.org/10.34628/fay5-6242engRocha, João e outro (2022) - Brand equity management towards sports celebrities : the case of extreme love for the human brand. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.Brand equity management towards sports celebrities : the case of extreme love for the human brandRocha, JoãoRodrigues, Paulahttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessRocha, JoãoRodrigues, Paulareponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-06-20T01:55:53Zoai:repositorio.ulusiada.pt:11067/6335Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-06-20T01:55:53Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Brand equity management towards sports celebrities : the case of extreme love for the human brand
title Brand equity management towards sports celebrities : the case of extreme love for the human brand
spellingShingle Brand equity management towards sports celebrities : the case of extreme love for the human brand
Rocha, João
title_short Brand equity management towards sports celebrities : the case of extreme love for the human brand
title_full Brand equity management towards sports celebrities : the case of extreme love for the human brand
title_fullStr Brand equity management towards sports celebrities : the case of extreme love for the human brand
title_full_unstemmed Brand equity management towards sports celebrities : the case of extreme love for the human brand
title_sort Brand equity management towards sports celebrities : the case of extreme love for the human brand
author Rocha, João
author_facet Rocha, João
Rodrigues, Paula
author_role author
author2 Rodrigues, Paula
author2_role author
dc.contributor.author.fl_str_mv Rocha, João
Rodrigues, Paula
description Sustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .
publishDate 2022
dc.date.none.fl_str_mv 2022-06-08T19:46:34Z
2022-06-08
2022-01-01T00:00:00Z
dc.type.driver.fl_str_mv book part
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/11067/6335
http://hdl.handle.net/11067/6335
https://doi.org/10.34628/fay5-6242
url http://hdl.handle.net/11067/6335
https://doi.org/10.34628/fay5-6242
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Rocha, João e outro (2022) - Brand equity management towards sports celebrities : the case of extreme love for the human brand. In International Workshop in Marketing, 1, Porto, 2022. Sustainability and resilience. Porto : Universidade Lusíada. P.---.
Brand equity management towards sports celebrities : the case of extreme love for the human brand
Rocha, João
Rodrigues, Paula
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info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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