Internationalization strategy of a start-up to the Latin American market

Detalhes bibliográficos
Autor(a) principal: Morales, Jhovana Stefani Basto
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/18250
Resumo: The purpose of this study is to investigate and describe the internationalization process of the Easy Easy Apps Start-up choosing strategic alliances as entry mode. To understand the internationalization of start-ups is important to know how they do business in international markets. Furthermore, a strategic alliance perspective gives a critical insight of firms’ strategy to challenge in global competition. This project reflects the need to internationalize the Easy Easy Apps Company, in order to continue fulfilling its goals to become the number one App builder company in Latin America, increase its sales and have further risk diversification. The purpose is to find the best way for the company to internationalize and get a bigger market share.
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spelling Internationalization strategy of a start-up to the Latin American marketEasy easy appsStart-upAlliancesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this study is to investigate and describe the internationalization process of the Easy Easy Apps Start-up choosing strategic alliances as entry mode. To understand the internationalization of start-ups is important to know how they do business in international markets. Furthermore, a strategic alliance perspective gives a critical insight of firms’ strategy to challenge in global competition. This project reflects the need to internationalize the Easy Easy Apps Company, in order to continue fulfilling its goals to become the number one App builder company in Latin America, increase its sales and have further risk diversification. The purpose is to find the best way for the company to internationalize and get a bigger market share.Duarte, Miguel MunozCorreia, SusanaRUNMorales, Jhovana Stefani Basto2017-01-30T01:30:13Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/18250TID:201528975enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:57:04Zoai:run.unl.pt:10362/18250Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:36.090802Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization strategy of a start-up to the Latin American market
title Internationalization strategy of a start-up to the Latin American market
spellingShingle Internationalization strategy of a start-up to the Latin American market
Morales, Jhovana Stefani Basto
Easy easy apps
Start-up
Alliances
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization strategy of a start-up to the Latin American market
title_full Internationalization strategy of a start-up to the Latin American market
title_fullStr Internationalization strategy of a start-up to the Latin American market
title_full_unstemmed Internationalization strategy of a start-up to the Latin American market
title_sort Internationalization strategy of a start-up to the Latin American market
author Morales, Jhovana Stefani Basto
author_facet Morales, Jhovana Stefani Basto
author_role author
dc.contributor.none.fl_str_mv Duarte, Miguel Munoz
Correia, Susana
RUN
dc.contributor.author.fl_str_mv Morales, Jhovana Stefani Basto
dc.subject.por.fl_str_mv Easy easy apps
Start-up
Alliances
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Easy easy apps
Start-up
Alliances
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The purpose of this study is to investigate and describe the internationalization process of the Easy Easy Apps Start-up choosing strategic alliances as entry mode. To understand the internationalization of start-ups is important to know how they do business in international markets. Furthermore, a strategic alliance perspective gives a critical insight of firms’ strategy to challenge in global competition. This project reflects the need to internationalize the Easy Easy Apps Company, in order to continue fulfilling its goals to become the number one App builder company in Latin America, increase its sales and have further risk diversification. The purpose is to find the best way for the company to internationalize and get a bigger market share.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2017-01-30T01:30:13Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/18250
TID:201528975
url http://hdl.handle.net/10362/18250
identifier_str_mv TID:201528975
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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