Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles

Detalhes bibliográficos
Autor(a) principal: Jellinghaus, Marla Yolanda
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139046
Resumo: This work project highlights the challenges that Volkswagen is facing in relation to industry trends and ongoing market disruption by innovators. Volkswagen was able to build a competitive advantage in the traditional internal combustion engine (ICE) industry. However, innovative companies are on their way to disrupt Volkswagen’s core business and challenge its competitive advantage. Volkswagen already introduced its “Accelerate” strategy to overcome the challenges arising from innovators and industry trends. It is Volkswagen’s goal to sustain its competitive advantage in the electric vehicle (EV) market. The individual work addresses the current state and future opportunities for sustainability in the EV industry.
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spelling Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehiclesSustainabilityInnovationCompetitive advantageDisruptionVolkswagenBusiness strategyAutomotive industryElectric vehicle marketDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project highlights the challenges that Volkswagen is facing in relation to industry trends and ongoing market disruption by innovators. Volkswagen was able to build a competitive advantage in the traditional internal combustion engine (ICE) industry. However, innovative companies are on their way to disrupt Volkswagen’s core business and challenge its competitive advantage. Volkswagen already introduced its “Accelerate” strategy to overcome the challenges arising from innovators and industry trends. It is Volkswagen’s goal to sustain its competitive advantage in the electric vehicle (EV) market. The individual work addresses the current state and future opportunities for sustainability in the EV industry.Costa, Luís AlmeidaRUNJellinghaus, Marla Yolanda2022-05-31T09:49:28Z2022-01-252021-12-172022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139046TID:202973913enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:21Zoai:run.unl.pt:10362/139046Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:17.132380Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles
title Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles
spellingShingle Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles
Jellinghaus, Marla Yolanda
Sustainability
Innovation
Competitive advantage
Disruption
Volkswagen
Business strategy
Automotive industry
Electric vehicle market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles
title_full Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles
title_fullStr Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles
title_full_unstemmed Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles
title_sort Analyzing the case of Volkswagen and the transition to electric vehicles in 2020 - sustainability of electric vehicles
author Jellinghaus, Marla Yolanda
author_facet Jellinghaus, Marla Yolanda
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Jellinghaus, Marla Yolanda
dc.subject.por.fl_str_mv Sustainability
Innovation
Competitive advantage
Disruption
Volkswagen
Business strategy
Automotive industry
Electric vehicle market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sustainability
Innovation
Competitive advantage
Disruption
Volkswagen
Business strategy
Automotive industry
Electric vehicle market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project highlights the challenges that Volkswagen is facing in relation to industry trends and ongoing market disruption by innovators. Volkswagen was able to build a competitive advantage in the traditional internal combustion engine (ICE) industry. However, innovative companies are on their way to disrupt Volkswagen’s core business and challenge its competitive advantage. Volkswagen already introduced its “Accelerate” strategy to overcome the challenges arising from innovators and industry trends. It is Volkswagen’s goal to sustain its competitive advantage in the electric vehicle (EV) market. The individual work addresses the current state and future opportunities for sustainability in the EV industry.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-05-31T09:49:28Z
2022-01-25
2022-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139046
TID:202973913
url http://hdl.handle.net/10362/139046
identifier_str_mv TID:202973913
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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