Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding

Detalhes bibliográficos
Autor(a) principal: Kokkonen, Katariina Ada Sofia
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139043
Resumo: The individual assignment aims to support the segmentation-targeting-positioning (STP) and branding actions within the Sogrape work project. Furthermore, explaining the theory behind the sequence of decisions from creating the proper segments with traditional and statistics segmentation methods, to selecting Casa Ferreirinha fine wines niche market strategy, to the theory behind brand elements and finally the brand’s identity definition with Kapferer brand identity prism.
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spelling Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and brandingMarketingIntegrated marketing communicationsB2c marketingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe individual assignment aims to support the segmentation-targeting-positioning (STP) and branding actions within the Sogrape work project. Furthermore, explaining the theory behind the sequence of decisions from creating the proper segments with traditional and statistics segmentation methods, to selecting Casa Ferreirinha fine wines niche market strategy, to the theory behind brand elements and finally the brand’s identity definition with Kapferer brand identity prism.Velosa, JorgeSodagar, NinaRUNKokkonen, Katariina Ada Sofia2022-01-252021-12-152027-12-15T00:00:00Z2022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139043TID:202973581enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:20Zoai:run.unl.pt:10362/139043Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:16.995330Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding
title Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding
spellingShingle Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding
Kokkonen, Katariina Ada Sofia
Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding
title_full Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding
title_fullStr Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding
title_full_unstemmed Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding
title_sort Stream IMC- how to leverage Sogrape´s wine business in the Uk - STP and branding
author Kokkonen, Katariina Ada Sofia
author_facet Kokkonen, Katariina Ada Sofia
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Sodagar, Nina
RUN
dc.contributor.author.fl_str_mv Kokkonen, Katariina Ada Sofia
dc.subject.por.fl_str_mv Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The individual assignment aims to support the segmentation-targeting-positioning (STP) and branding actions within the Sogrape work project. Furthermore, explaining the theory behind the sequence of decisions from creating the proper segments with traditional and statistics segmentation methods, to selecting Casa Ferreirinha fine wines niche market strategy, to the theory behind brand elements and finally the brand’s identity definition with Kapferer brand identity prism.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-15
2022-01-25
2022-01-25T00:00:00Z
2027-12-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139043
TID:202973581
url http://hdl.handle.net/10362/139043
identifier_str_mv TID:202973581
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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