The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/114354 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
id |
RCAP_9c371556d8f91001cf5314c0d3217754 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/114354 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sectorCOVID-19CoronavirusPandemicTourismAirlinesOnline ReviewsDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis research aimed to understand how airline companies are addressing the crisis generated by the Covid-19 pandemic and handling issues like cancellations and customer (dis)satisfaction. A research on online reviews from the most popular tourism website, TripAdvisor, was conducted through the collection of review posts from the leading 10 worldwide airline groups by number of passengers. These reviews were extracted from the sector’s most impacted period during the pandemic – from the date where the first travel restrictions were imposed until the date where they began to be lifted again (from March to May, 2020), which consequently led to a greater number of reviews made. A total of 885 reviews were collected and analysed with the help of the Python-based sentiment analysis tool VADER. Results showed a very negative trend, which was mainly caused by issues related to refunds policies and process, confirming the reported pandemic impact on this sector. Low-cost airlines revealed a lower customer satisfaction rate when compared to traditional ones, while most of the posts were related to Loyalty/Competitiveness, which affected the brands’ overall equity. This study contributes to the existing knowledge as there are still few studies addressing the coronavirus impact on airlines. It focuses on the customers’ satisfaction aspect, which has no precedent studies made. It also has a clear practical application, as airlines can take advantage of the achieved findings, allowing them to understand the customers’ feedback in relation to their service vis-à-vis their competitors.Rita, Paulo Miguel Rasquinho FerreiraMoro, SérgioRUNCavalcanti, Gabriel Scalco Silveira2021-03-222024-03-22T00:00:00Z2021-03-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/114354TID:202682358enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:57:02Zoai:run.unl.pt:10362/114354Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:42:30.621283Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector |
title |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector |
spellingShingle |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector Cavalcanti, Gabriel Scalco Silveira COVID-19 Coronavirus Pandemic Tourism Airlines Online Reviews |
title_short |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector |
title_full |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector |
title_fullStr |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector |
title_full_unstemmed |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector |
title_sort |
The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector |
author |
Cavalcanti, Gabriel Scalco Silveira |
author_facet |
Cavalcanti, Gabriel Scalco Silveira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rita, Paulo Miguel Rasquinho Ferreira Moro, Sérgio RUN |
dc.contributor.author.fl_str_mv |
Cavalcanti, Gabriel Scalco Silveira |
dc.subject.por.fl_str_mv |
COVID-19 Coronavirus Pandemic Tourism Airlines Online Reviews |
topic |
COVID-19 Coronavirus Pandemic Tourism Airlines Online Reviews |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-03-22 2021-03-22T00:00:00Z 2024-03-22T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/114354 TID:202682358 |
url |
http://hdl.handle.net/10362/114354 |
identifier_str_mv |
TID:202682358 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138036328431616 |