How to increase loyalty rate of office link

Detalhes bibliográficos
Autor(a) principal: Reis, Margarida Antunes Marques
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38190
Resumo: Throughout times, the trading business has been evolving greatly and has had a rising tendency concerning competitiveness. This phenomenon has been quite highlighted by the emergence and the growth of the e-commerce. This study is focused on the electronic commerce, and its major goal is to understand which is the best company’s differentiation strategy by identifying which are the main influence factors of the consumers choice that lead to a full customer satisfaction and loyalty. After the review of the literature, side by side with a survey and a data analysis, this study provides a theory that puts to light which are the principal factors that lead to an increase of loyalty.
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spelling How to increase loyalty rate of office linkE-commerceE-service qualityE-satisfactionE-loyaltyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThroughout times, the trading business has been evolving greatly and has had a rising tendency concerning competitiveness. This phenomenon has been quite highlighted by the emergence and the growth of the e-commerce. This study is focused on the electronic commerce, and its major goal is to understand which is the best company’s differentiation strategy by identifying which are the main influence factors of the consumers choice that lead to a full customer satisfaction and loyalty. After the review of the literature, side by side with a survey and a data analysis, this study provides a theory that puts to light which are the principal factors that lead to an increase of loyalty.Martinez, Luís FructuosoRUNReis, Margarida Antunes Marques2019-01-20T01:30:21Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38190TID:201862948enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:09Zoai:run.unl.pt:10362/38190Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:30:58.783852Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to increase loyalty rate of office link
title How to increase loyalty rate of office link
spellingShingle How to increase loyalty rate of office link
Reis, Margarida Antunes Marques
E-commerce
E-service quality
E-satisfaction
E-loyalty
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to increase loyalty rate of office link
title_full How to increase loyalty rate of office link
title_fullStr How to increase loyalty rate of office link
title_full_unstemmed How to increase loyalty rate of office link
title_sort How to increase loyalty rate of office link
author Reis, Margarida Antunes Marques
author_facet Reis, Margarida Antunes Marques
author_role author
dc.contributor.none.fl_str_mv Martinez, Luís Fructuoso
RUN
dc.contributor.author.fl_str_mv Reis, Margarida Antunes Marques
dc.subject.por.fl_str_mv E-commerce
E-service quality
E-satisfaction
E-loyalty
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic E-commerce
E-service quality
E-satisfaction
E-loyalty
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Throughout times, the trading business has been evolving greatly and has had a rising tendency concerning competitiveness. This phenomenon has been quite highlighted by the emergence and the growth of the e-commerce. This study is focused on the electronic commerce, and its major goal is to understand which is the best company’s differentiation strategy by identifying which are the main influence factors of the consumers choice that lead to a full customer satisfaction and loyalty. After the review of the literature, side by side with a survey and a data analysis, this study provides a theory that puts to light which are the principal factors that lead to an increase of loyalty.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2019-01-20T01:30:21Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38190
TID:201862948
url http://hdl.handle.net/10362/38190
identifier_str_mv TID:201862948
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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