Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets

Detalhes bibliográficos
Autor(a) principal: Pusztai, Madalina-Cristina
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/106932
Resumo: This exploratory researchaimsto identify determinants of consumer ́spurchasing decision, in hyper and supermarkets, of private labelsversusnational brands in thePortugueseFacial Care market.Anintroductoryinterview was conducted with a category manager fromthe second largestsupermarket chains in Portugal. Moreover, a questionnaire was administered targetingfacialcare products consumers. The results suggest that there are two groups of consumers according to the type of facial care brand purchase. The segments differ in terms of income and education,have different levels of price consciousness, distinctive views on price-quality relation and opposite attitudes towards private labels.
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spelling Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarketsPurchase decisionPrivate labelNational brandFacial care productsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis exploratory researchaimsto identify determinants of consumer ́spurchasing decision, in hyper and supermarkets, of private labelsversusnational brands in thePortugueseFacial Care market.Anintroductoryinterview was conducted with a category manager fromthe second largestsupermarket chains in Portugal. Moreover, a questionnaire was administered targetingfacialcare products consumers. The results suggest that there are two groups of consumers according to the type of facial care brand purchase. The segments differ in terms of income and education,have different levels of price consciousness, distinctive views on price-quality relation and opposite attitudes towards private labels.Rodrigues, Luís Manuel da SilvaRUNPusztai, Madalina-Cristina2023-01-06T01:30:42Z2020-01-132020-01-062020-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/106932TID:202495612enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:42Zoai:run.unl.pt:10362/106932Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:49.212026Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets
title Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets
spellingShingle Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets
Pusztai, Madalina-Cristina
Purchase decision
Private label
National brand
Facial care products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets
title_full Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets
title_fullStr Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets
title_full_unstemmed Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets
title_sort Private labels vs national brands in the portuguese facial care market: determinants of consumers purchasing decision in hyper supermarkets
author Pusztai, Madalina-Cristina
author_facet Pusztai, Madalina-Cristina
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís Manuel da Silva
RUN
dc.contributor.author.fl_str_mv Pusztai, Madalina-Cristina
dc.subject.por.fl_str_mv Purchase decision
Private label
National brand
Facial care products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Purchase decision
Private label
National brand
Facial care products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This exploratory researchaimsto identify determinants of consumer ́spurchasing decision, in hyper and supermarkets, of private labelsversusnational brands in thePortugueseFacial Care market.Anintroductoryinterview was conducted with a category manager fromthe second largestsupermarket chains in Portugal. Moreover, a questionnaire was administered targetingfacialcare products consumers. The results suggest that there are two groups of consumers according to the type of facial care brand purchase. The segments differ in terms of income and education,have different levels of price consciousness, distinctive views on price-quality relation and opposite attitudes towards private labels.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-13
2020-01-06
2020-01-13T00:00:00Z
2023-01-06T01:30:42Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/106932
TID:202495612
url http://hdl.handle.net/10362/106932
identifier_str_mv TID:202495612
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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