The process of internationalization: a family business company: a case study of cerinnov group

• Autor(a) principal: Sachy, Carolina Gaëlle Delgado
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/22530
• topic: Business family; Cerinnov group; Internationalization; Foreign markets; Empresa familiar; Grupo Cerinnov; Internacionalização; Mercados estrangeiros

This study aims to analyze the transition process of a family business to an international group, including the challenges. For this purpose, a qualitative approach was adopted where semi-structured interviews were applied to the CEO of the Cerinnov Group. Several internal documents related to the company were also consulted. After an analysis of the interviews, it was verified that a good internationalization process needs the elaboration of a good market study, in order to indetify customers, such as their requirements, competition, import conditions, among others. As well as, the entry into foreign markets can be accomplished through national fairs, affiliates, direct acquisitions, being essential to provide diversified and quality solutions to its customers and to have local knowledge sources in foreign markets. However, the company also had to overcome some challenges, such as lack of support and looking for support and looking for an ideal partner for a company.