Visitors to the city of Évora: Who are they?
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10174/7681 |
Resumo: | Nowadays, driven by multiple factors, tourist demand presents patterned behaviour which is subdivided into several typologies according to destination, product consumed and visitor profile features. In the case of cultural tourism, a good example is that of historic cities, which have their own cultural identity and heritage, and compete to make themselves different from one another through many marketing strategies. This study presents the profile of visitors to the World Heritage City of Évora, including their travel motivations and level of satisfaction with the attributes. Subsequently, the main purpose of this study is to determine the cultural profile of visitors to the World Heritage City of Évora. The data collection technique applied was a visitor survey. The process adopted for the sample definition was a probabilistic sampling, namely the adoption of a stratified sampling plan, by place of residence. Further analysis shows that the most important motivations for visitors in selecting Évora are leisure, heritage/monuments and having a new cultural experience. However they indicate the fact that Évora is considered World Heritage City by UNESCO did influence the decision to visit this destination. Several findings provide the opportunity to establish adequate managerial and marketing strategies to suit the needs of the visitors. |
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Visitors to the city of Évora: Who are they?heritage sitestourist motivationscluster analysiscategorical principal component analysiscultural tourist profileNowadays, driven by multiple factors, tourist demand presents patterned behaviour which is subdivided into several typologies according to destination, product consumed and visitor profile features. In the case of cultural tourism, a good example is that of historic cities, which have their own cultural identity and heritage, and compete to make themselves different from one another through many marketing strategies. This study presents the profile of visitors to the World Heritage City of Évora, including their travel motivations and level of satisfaction with the attributes. Subsequently, the main purpose of this study is to determine the cultural profile of visitors to the World Heritage City of Évora. The data collection technique applied was a visitor survey. The process adopted for the sample definition was a probabilistic sampling, namely the adoption of a stratified sampling plan, by place of residence. Further analysis shows that the most important motivations for visitors in selecting Évora are leisure, heritage/monuments and having a new cultural experience. However they indicate the fact that Évora is considered World Heritage City by UNESCO did influence the decision to visit this destination. Several findings provide the opportunity to establish adequate managerial and marketing strategies to suit the needs of the visitors.2013-01-23T16:27:57Z2013-01-232012-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10174/7681http://hdl.handle.net/10174/7681porNoémi, Maria; Serra, J.M. and Borges, M.R. (2012). Visitors to the City of Évora: Who are they? European Journal of Tourism, Hospitality and Recreation, 3(2), 91-108.2182-4916noemi@uevora.ptjserra@uevora.ptmrborges@uevora.ptMarujo, NoémiSerra, Jaime ManuelBorges, Maria do Rosárioinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T18:47:36Zoai:dspace.uevora.pt:10174/7681Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:01:55.748505Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Visitors to the city of Évora: Who are they? |
title |
Visitors to the city of Évora: Who are they? |
spellingShingle |
Visitors to the city of Évora: Who are they? Marujo, Noémi heritage sites tourist motivations cluster analysis categorical principal component analysis cultural tourist profile |
title_short |
Visitors to the city of Évora: Who are they? |
title_full |
Visitors to the city of Évora: Who are they? |
title_fullStr |
Visitors to the city of Évora: Who are they? |
title_full_unstemmed |
Visitors to the city of Évora: Who are they? |
title_sort |
Visitors to the city of Évora: Who are they? |
author |
Marujo, Noémi |
author_facet |
Marujo, Noémi Serra, Jaime Manuel Borges, Maria do Rosário |
author_role |
author |
author2 |
Serra, Jaime Manuel Borges, Maria do Rosário |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Marujo, Noémi Serra, Jaime Manuel Borges, Maria do Rosário |
dc.subject.por.fl_str_mv |
heritage sites tourist motivations cluster analysis categorical principal component analysis cultural tourist profile |
topic |
heritage sites tourist motivations cluster analysis categorical principal component analysis cultural tourist profile |
description |
Nowadays, driven by multiple factors, tourist demand presents patterned behaviour which is subdivided into several typologies according to destination, product consumed and visitor profile features. In the case of cultural tourism, a good example is that of historic cities, which have their own cultural identity and heritage, and compete to make themselves different from one another through many marketing strategies. This study presents the profile of visitors to the World Heritage City of Évora, including their travel motivations and level of satisfaction with the attributes. Subsequently, the main purpose of this study is to determine the cultural profile of visitors to the World Heritage City of Évora. The data collection technique applied was a visitor survey. The process adopted for the sample definition was a probabilistic sampling, namely the adoption of a stratified sampling plan, by place of residence. Further analysis shows that the most important motivations for visitors in selecting Évora are leisure, heritage/monuments and having a new cultural experience. However they indicate the fact that Évora is considered World Heritage City by UNESCO did influence the decision to visit this destination. Several findings provide the opportunity to establish adequate managerial and marketing strategies to suit the needs of the visitors. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-06-01T00:00:00Z 2013-01-23T16:27:57Z 2013-01-23 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10174/7681 http://hdl.handle.net/10174/7681 |
url |
http://hdl.handle.net/10174/7681 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
Noémi, Maria; Serra, J.M. and Borges, M.R. (2012). Visitors to the City of Évora: Who are they? European Journal of Tourism, Hospitality and Recreation, 3(2), 91-108. 2182-4916 noemi@uevora.pt jserra@uevora.pt mrborges@uevora.pt |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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