Can unhappy pictures enhance the effect of personas? A user experiment

Detalhes bibliográficos
Autor(a) principal: Salminen, J.
Data de Publicação: 2022
Outros Autores: Şengün, S., Santos, J. M., Jung, S.-G., Jansen, B. J.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/25406
Resumo: There has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate that the participant's perceptions of the persona's realism and pain point severity increase with the use of unhappy pictures. In contrast, personas with happy pictures are perceived as more extroverted, agreeable, open, conscientious, and emotionally stable. The participants’ proposed design ideas for the personas scored more lexical empathy scores for happy personas. There were also significant perception changes along with the gender and ethnic lines regarding both empathy and perceptions of pain points. Implications are the facial expression in the persona profile can affect the perceptions of those employing the personas. Therefore, persona designers should align facial expressions with the task for which the personas will be employed. Generally, unhappy images emphasize realism and pain point severity, and happy images invoke positive perceptions.
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spelling Can unhappy pictures enhance the effect of personas? A user experimentHuman-centered computingHuman computer interaction (HCI)Empirical studies in HCIThere has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate that the participant's perceptions of the persona's realism and pain point severity increase with the use of unhappy pictures. In contrast, personas with happy pictures are perceived as more extroverted, agreeable, open, conscientious, and emotionally stable. The participants’ proposed design ideas for the personas scored more lexical empathy scores for happy personas. There were also significant perception changes along with the gender and ethnic lines regarding both empathy and perceptions of pain points. Implications are the facial expression in the persona profile can affect the perceptions of those employing the personas. Therefore, persona designers should align facial expressions with the task for which the personas will be employed. Generally, unhappy images emphasize realism and pain point severity, and happy images invoke positive perceptions.Association for Computing Machinery2022-05-16T16:07:58Z2022-01-01T00:00:00Z20222022-05-11T20:47:27Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/25406eng1073-051610.1145/3485872Salminen, J.Şengün, S.Santos, J. M.Jung, S.-G.Jansen, B. J.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:37:33Zoai:repositorio.iscte-iul.pt:10071/25406Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:17:08.223542Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can unhappy pictures enhance the effect of personas? A user experiment
title Can unhappy pictures enhance the effect of personas? A user experiment
spellingShingle Can unhappy pictures enhance the effect of personas? A user experiment
Salminen, J.
Human-centered computing
Human computer interaction (HCI)
Empirical studies in HCI
title_short Can unhappy pictures enhance the effect of personas? A user experiment
title_full Can unhappy pictures enhance the effect of personas? A user experiment
title_fullStr Can unhappy pictures enhance the effect of personas? A user experiment
title_full_unstemmed Can unhappy pictures enhance the effect of personas? A user experiment
title_sort Can unhappy pictures enhance the effect of personas? A user experiment
author Salminen, J.
author_facet Salminen, J.
Şengün, S.
Santos, J. M.
Jung, S.-G.
Jansen, B. J.
author_role author
author2 Şengün, S.
Santos, J. M.
Jung, S.-G.
Jansen, B. J.
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Salminen, J.
Şengün, S.
Santos, J. M.
Jung, S.-G.
Jansen, B. J.
dc.subject.por.fl_str_mv Human-centered computing
Human computer interaction (HCI)
Empirical studies in HCI
topic Human-centered computing
Human computer interaction (HCI)
Empirical studies in HCI
description There has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate that the participant's perceptions of the persona's realism and pain point severity increase with the use of unhappy pictures. In contrast, personas with happy pictures are perceived as more extroverted, agreeable, open, conscientious, and emotionally stable. The participants’ proposed design ideas for the personas scored more lexical empathy scores for happy personas. There were also significant perception changes along with the gender and ethnic lines regarding both empathy and perceptions of pain points. Implications are the facial expression in the persona profile can affect the perceptions of those employing the personas. Therefore, persona designers should align facial expressions with the task for which the personas will be employed. Generally, unhappy images emphasize realism and pain point severity, and happy images invoke positive perceptions.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-16T16:07:58Z
2022-01-01T00:00:00Z
2022
2022-05-11T20:47:27Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/25406
url http://hdl.handle.net/10071/25406
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1073-0516
10.1145/3485872
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dc.publisher.none.fl_str_mv Association for Computing Machinery
publisher.none.fl_str_mv Association for Computing Machinery
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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