Can unhappy pictures enhance the effect of personas? A user experiment
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/25406 |
Resumo: | There has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate that the participant's perceptions of the persona's realism and pain point severity increase with the use of unhappy pictures. In contrast, personas with happy pictures are perceived as more extroverted, agreeable, open, conscientious, and emotionally stable. The participants’ proposed design ideas for the personas scored more lexical empathy scores for happy personas. There were also significant perception changes along with the gender and ethnic lines regarding both empathy and perceptions of pain points. Implications are the facial expression in the persona profile can affect the perceptions of those employing the personas. Therefore, persona designers should align facial expressions with the task for which the personas will be employed. Generally, unhappy images emphasize realism and pain point severity, and happy images invoke positive perceptions. |
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Can unhappy pictures enhance the effect of personas? A user experimentHuman-centered computingHuman computer interaction (HCI)Empirical studies in HCIThere has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate that the participant's perceptions of the persona's realism and pain point severity increase with the use of unhappy pictures. In contrast, personas with happy pictures are perceived as more extroverted, agreeable, open, conscientious, and emotionally stable. The participants’ proposed design ideas for the personas scored more lexical empathy scores for happy personas. There were also significant perception changes along with the gender and ethnic lines regarding both empathy and perceptions of pain points. Implications are the facial expression in the persona profile can affect the perceptions of those employing the personas. Therefore, persona designers should align facial expressions with the task for which the personas will be employed. Generally, unhappy images emphasize realism and pain point severity, and happy images invoke positive perceptions.Association for Computing Machinery2022-05-16T16:07:58Z2022-01-01T00:00:00Z20222022-05-11T20:47:27Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/25406eng1073-051610.1145/3485872Salminen, J.Şengün, S.Santos, J. M.Jung, S.-G.Jansen, B. J.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:37:33Zoai:repositorio.iscte-iul.pt:10071/25406Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:17:08.223542Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Can unhappy pictures enhance the effect of personas? A user experiment |
title |
Can unhappy pictures enhance the effect of personas? A user experiment |
spellingShingle |
Can unhappy pictures enhance the effect of personas? A user experiment Salminen, J. Human-centered computing Human computer interaction (HCI) Empirical studies in HCI |
title_short |
Can unhappy pictures enhance the effect of personas? A user experiment |
title_full |
Can unhappy pictures enhance the effect of personas? A user experiment |
title_fullStr |
Can unhappy pictures enhance the effect of personas? A user experiment |
title_full_unstemmed |
Can unhappy pictures enhance the effect of personas? A user experiment |
title_sort |
Can unhappy pictures enhance the effect of personas? A user experiment |
author |
Salminen, J. |
author_facet |
Salminen, J. Şengün, S. Santos, J. M. Jung, S.-G. Jansen, B. J. |
author_role |
author |
author2 |
Şengün, S. Santos, J. M. Jung, S.-G. Jansen, B. J. |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Salminen, J. Şengün, S. Santos, J. M. Jung, S.-G. Jansen, B. J. |
dc.subject.por.fl_str_mv |
Human-centered computing Human computer interaction (HCI) Empirical studies in HCI |
topic |
Human-centered computing Human computer interaction (HCI) Empirical studies in HCI |
description |
There has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate that the participant's perceptions of the persona's realism and pain point severity increase with the use of unhappy pictures. In contrast, personas with happy pictures are perceived as more extroverted, agreeable, open, conscientious, and emotionally stable. The participants’ proposed design ideas for the personas scored more lexical empathy scores for happy personas. There were also significant perception changes along with the gender and ethnic lines regarding both empathy and perceptions of pain points. Implications are the facial expression in the persona profile can affect the perceptions of those employing the personas. Therefore, persona designers should align facial expressions with the task for which the personas will be employed. Generally, unhappy images emphasize realism and pain point severity, and happy images invoke positive perceptions. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-05-16T16:07:58Z 2022-01-01T00:00:00Z 2022 2022-05-11T20:47:27Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/25406 |
url |
http://hdl.handle.net/10071/25406 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1073-0516 10.1145/3485872 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Association for Computing Machinery |
publisher.none.fl_str_mv |
Association for Computing Machinery |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134730375921664 |