Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/25364 |
Resumo: | This dissertation examines the consumer response to a particular social enterprise, Cozinha com Alma. Focusing on consumer behaviour, mainly in terms of perception of quality and factors of purchase, the research explores the utilitarian value of the product offered by this organization as compared to the desire of the customers to help the families in need as the primary factor for purchase. Thus, the aim of the present dissertation is to clearly understand the customer’s perception of quality of a social enterprise, how it affects the consumer’s factors of purchase, and the impact it has in the business. To that purpose, a qualitative study was conducted based on semi-structured, face-to-face interviews to the consumers of this social enterprise. The research concluded that, although the utilitarian value somewhat motivated the purchase, consumers widely valued the helping dimension of the exchange. Research on this topic is still lacking. The main findings show that the concept of social enterprises is not perceived as deterrent for quality. Also, and contrarily to the existing literature, few consumers are able to see their purchase as purely due to solidarity reasons. Meaning that, there are many other factors of purchase involved. Thereby, the present dissertation makes a contribution to the literature not only to the consumer behaviour field but also to the concept of hybrid organizations and more specifically social enterprises by examining how consumers behave in its context. |
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Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com AlmaHybrid organizationsSocial enterprisesConsumer behaviourPerception of qualityFactors of purchaseOrganizações híbridasOrganizações sociaisComportamento do consumidorPerceção de qualidadeFatores de compraDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation examines the consumer response to a particular social enterprise, Cozinha com Alma. Focusing on consumer behaviour, mainly in terms of perception of quality and factors of purchase, the research explores the utilitarian value of the product offered by this organization as compared to the desire of the customers to help the families in need as the primary factor for purchase. Thus, the aim of the present dissertation is to clearly understand the customer’s perception of quality of a social enterprise, how it affects the consumer’s factors of purchase, and the impact it has in the business. To that purpose, a qualitative study was conducted based on semi-structured, face-to-face interviews to the consumers of this social enterprise. The research concluded that, although the utilitarian value somewhat motivated the purchase, consumers widely valued the helping dimension of the exchange. Research on this topic is still lacking. The main findings show that the concept of social enterprises is not perceived as deterrent for quality. Also, and contrarily to the existing literature, few consumers are able to see their purchase as purely due to solidarity reasons. Meaning that, there are many other factors of purchase involved. Thereby, the present dissertation makes a contribution to the literature not only to the consumer behaviour field but also to the concept of hybrid organizations and more specifically social enterprises by examining how consumers behave in its context.Esta tese pretende explorar a resposta dos consumidores face a uma organização social, com o nome de Cozinha com Alma. Focado no comportamento do consumidor, especificamente em termos de perceção de qualidade e motivos de compra, este estudo examina o valor utilitário dos produtos oferecidos pela organização em comparação com o desejo de ajudar os principais beneficiários como um dos principais motivos de compra. O objetivo desta dissertação é perceber qual a perceção da qualidade que o consumidor tem acerca dos produtos vendidos numa organização social, quais os motivos de compra, e por fim como é que o funcionamento e negócio da mesma é afetado. Por esta razão conduzimos um estudo qualitativo com recurso a entrevistas semiestruturadas a consumidores desta organização social. A pesquisa concluiu que apesar do valor utilitário ser um fator parcial de compra, os consumidores valorizam mais o fator ajuda no momento da compra. Os resultados demonstram que o facto de ser uma organização social não implica que a qualidade é menor. Adicionalmente, poucos consumidores veem a transação apenas por razões de solidariedade demonstrando que há muitos outros motivos de compra envolvidos. Literatura sobre o tópico ainda são escassas. Deste modo, a presente dissertação contribui para a literatura não só no campo do comportamento dos consumidores, mas também para o conceito de organizações híbridas, mais especificamente para as organizações sociais, ao analisar como é que os consumidores se comportam neste contexto.Bicho, Marta Liliana NunesVeritati - Repositório Institucional da Universidade Católica PortuguesaCoco, Daniela Sofia Ranita Rodrigues de2018-07-31T10:02:03Z2018-03-0220182018-03-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/25364TID:201887703enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:30:45Zoai:repositorio.ucp.pt:10400.14/25364Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:20:13.135763Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma |
title |
Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma |
spellingShingle |
Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma Coco, Daniela Sofia Ranita Rodrigues de Hybrid organizations Social enterprises Consumer behaviour Perception of quality Factors of purchase Organizações híbridas Organizações sociais Comportamento do consumidor Perceção de qualidade Fatores de compra Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma |
title_full |
Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma |
title_fullStr |
Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma |
title_full_unstemmed |
Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma |
title_sort |
Consumers’ perception of quality and factors of purchase in the context of a social enterprise : an exploratory study based on Cozinha com Alma |
author |
Coco, Daniela Sofia Ranita Rodrigues de |
author_facet |
Coco, Daniela Sofia Ranita Rodrigues de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Bicho, Marta Liliana Nunes Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Coco, Daniela Sofia Ranita Rodrigues de |
dc.subject.por.fl_str_mv |
Hybrid organizations Social enterprises Consumer behaviour Perception of quality Factors of purchase Organizações híbridas Organizações sociais Comportamento do consumidor Perceção de qualidade Fatores de compra Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Hybrid organizations Social enterprises Consumer behaviour Perception of quality Factors of purchase Organizações híbridas Organizações sociais Comportamento do consumidor Perceção de qualidade Fatores de compra Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation examines the consumer response to a particular social enterprise, Cozinha com Alma. Focusing on consumer behaviour, mainly in terms of perception of quality and factors of purchase, the research explores the utilitarian value of the product offered by this organization as compared to the desire of the customers to help the families in need as the primary factor for purchase. Thus, the aim of the present dissertation is to clearly understand the customer’s perception of quality of a social enterprise, how it affects the consumer’s factors of purchase, and the impact it has in the business. To that purpose, a qualitative study was conducted based on semi-structured, face-to-face interviews to the consumers of this social enterprise. The research concluded that, although the utilitarian value somewhat motivated the purchase, consumers widely valued the helping dimension of the exchange. Research on this topic is still lacking. The main findings show that the concept of social enterprises is not perceived as deterrent for quality. Also, and contrarily to the existing literature, few consumers are able to see their purchase as purely due to solidarity reasons. Meaning that, there are many other factors of purchase involved. Thereby, the present dissertation makes a contribution to the literature not only to the consumer behaviour field but also to the concept of hybrid organizations and more specifically social enterprises by examining how consumers behave in its context. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-07-31T10:02:03Z 2018-03-02 2018 2018-03-02T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/25364 TID:201887703 |
url |
http://hdl.handle.net/10400.14/25364 |
identifier_str_mv |
TID:201887703 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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