The influence of a music manager in the career of an artist

• Autor(a) principal: Pinto, João Soares
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/34934
• topic: Music artist; Artist managed; Self-managed artist; Music manager; Career; Success; Leadership; Creativity; Well-being; Creative achievements; Happiness; Artista musical; Artista agenciado; Artista não agenciado; Gestor musical; Carreira; Sucesso; Liderança; Criatividade; Felicidade; Atos criativos; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The music business has been changing along with the new technological era, making new ways of selling art, and consequently creating new areas that need to be fully understood. By that, a music artist, in addition to the complex creative process of making music, needs to know how to expose the art to the audience throw all the existing channels, in order to achieve the visibility that will lead to the success. Accordingly, there is a professional area that helps music artists to better manage their careers, by gathering specialized people that will help in transforming creative art into an economic viable product and making it visible to everyone. That professional area is Music Artist Management. This dissertation intends to study the effect of a music manager in the career of an artist, not only by focusing on the level of success of a managed artist when compared with a self-managed one, but also on the impact that the manager leadership style could have on creative achievements and on the perception of happiness of the artist. The majority of the results did not statistically support the hypothesis, except one that predicted that managed artists have the perception that are more successful than the self-managed artists. Therefore, emphasizing the importance of the role of a music manager on the life of an artist.