VR Conferencing : a business opportunity underlying virtual reality participation

• Autor(a) principal: Markussen, Andrè Eftedal
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/31287
• topic: VR Conferencing; Virtual reality conferencing; Virtual conferencing; Business opportunities; Digital business models; Business models; Conferência VR; Conferência de realidade virtual; Conferência virtual; Oportunidades de negócio; Modelos digitais de negócio; Modelos de negócio; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Advancements in digital technologies continuously prompt changes to both academic and business ecosystems. And by bringing opportunities for sustainable and economically feasible developments in parallel, the organizing capabilities of such technology have received an increasing amount of interest. Building on this momentum, this dissertation sought to investigate the viability of a business opportunity underlying the idea of virtual reality participation at events such as conferences. For the purpose of this research, data were collected through two online surveys. These surveys targeted those who would ultimately provide the participation option (event-organizers) and those who would drive its demand (eventparticipants). The results, through an expressed measure of interest among the respective samples of 31.6% and 51.5% accompanied by a fair demand and willingness to supply the option, seem to encourage the pursuit of an underlying business opportunity. The analysis further directs future effort by making distinctions in demographics and attitudes in terms of interest and finds thereof that the concept appears to show at least as, or even more, prominence amidst short educational programs. It also shows that the concept can be extended to serve other purposes, for instance, business meetings. Additionally, a business model configuration that could potentially exploit the opportunity is explored, and the model suggested by this work is presented as an intermediate platform. However, more research of which is required prior to the development of a defined business plan.