Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach

Detalhes bibliográficos
Autor(a) principal: Silva, Carla
Data de Publicação: 2019
Outros Autores: Abrantes, José Luís, Hernstein, Ram, Reis, Manuel
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.19/5677
Resumo: The present study analyses in a holistic and multidisciplinary approach the motivations that tourists have to visit sacred places. The goal is to find out what are the key motivational factors that determine their choice. It supplies an extensive literature review focusing on the concept of motivations, which allows us to identify the main reasons that draw people to sites. The fieldwork of this study includes pilgrims and or tourists at three sacred sites: Fátima (Portugal), Santiago de Compostela (Spain) and Jerusalem (Israel). Fieldwork includes surveys of 633 tourists from different religions visiting these symbolic places who belong to generations of Baby Boomers, Generation X, and Millennials. The results show the existence of a multidimensional scale that incorporates three dimensions of motivation to visit sacred places as tourist destinations: (1) Faith, (2) Personal enrichment and (3) Calling. However, due to the differences of generations - Baby Boomers, Generation X, and the Millennials - the importance and significance of each of those motivations for the tourists who visit these sacred places is different. The present study has important implications for the marketing and planning of sacred destinations, particularly in the development of strategies of segmentation, targeting and positioning, through the disclosure of the differentiated characteristics valued by each age group of tourists.
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spelling Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approachreligious tourismsacred placesmotivationsgenerationsThe present study analyses in a holistic and multidisciplinary approach the motivations that tourists have to visit sacred places. The goal is to find out what are the key motivational factors that determine their choice. It supplies an extensive literature review focusing on the concept of motivations, which allows us to identify the main reasons that draw people to sites. The fieldwork of this study includes pilgrims and or tourists at three sacred sites: Fátima (Portugal), Santiago de Compostela (Spain) and Jerusalem (Israel). Fieldwork includes surveys of 633 tourists from different religions visiting these symbolic places who belong to generations of Baby Boomers, Generation X, and Millennials. The results show the existence of a multidimensional scale that incorporates three dimensions of motivation to visit sacred places as tourist destinations: (1) Faith, (2) Personal enrichment and (3) Calling. However, due to the differences of generations - Baby Boomers, Generation X, and the Millennials - the importance and significance of each of those motivations for the tourists who visit these sacred places is different. The present study has important implications for the marketing and planning of sacred destinations, particularly in the development of strategies of segmentation, targeting and positioning, through the disclosure of the differentiated characteristics valued by each age group of tourists.Dublin Institute of Technology, Cathal Brugha Campus, Dublin, Ireland.Repositório Científico do Instituto Politécnico de ViseuSilva, CarlaAbrantes, José LuísHernstein, RamReis, Manuel2019-10-17T08:25:24Z2019-09-272019-09-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.19/5677engSilva, Carla; Abrantes, José Luís; Herstein, Ram; and Reis, Manuel (2019) "Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach," International Journal of Religious Tourism and Pilgrimage: Vol. 7: Iss. 4, Article 8. Available at: https://arrow.dit.ie/ijrtp/vol7/iss4/82009-737910.21427/D7VC7Dinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-16T15:28:15Zoai:repositorio.ipv.pt:10400.19/5677Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:43:58.696257Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach
title Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach
spellingShingle Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach
Silva, Carla
religious tourism
sacred places
motivations
generations
title_short Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach
title_full Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach
title_fullStr Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach
title_full_unstemmed Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach
title_sort Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach
author Silva, Carla
author_facet Silva, Carla
Abrantes, José Luís
Hernstein, Ram
Reis, Manuel
author_role author
author2 Abrantes, José Luís
Hernstein, Ram
Reis, Manuel
author2_role author
author
author
dc.contributor.none.fl_str_mv Repositório Científico do Instituto Politécnico de Viseu
dc.contributor.author.fl_str_mv Silva, Carla
Abrantes, José Luís
Hernstein, Ram
Reis, Manuel
dc.subject.por.fl_str_mv religious tourism
sacred places
motivations
generations
topic religious tourism
sacred places
motivations
generations
description The present study analyses in a holistic and multidisciplinary approach the motivations that tourists have to visit sacred places. The goal is to find out what are the key motivational factors that determine their choice. It supplies an extensive literature review focusing on the concept of motivations, which allows us to identify the main reasons that draw people to sites. The fieldwork of this study includes pilgrims and or tourists at three sacred sites: Fátima (Portugal), Santiago de Compostela (Spain) and Jerusalem (Israel). Fieldwork includes surveys of 633 tourists from different religions visiting these symbolic places who belong to generations of Baby Boomers, Generation X, and Millennials. The results show the existence of a multidimensional scale that incorporates three dimensions of motivation to visit sacred places as tourist destinations: (1) Faith, (2) Personal enrichment and (3) Calling. However, due to the differences of generations - Baby Boomers, Generation X, and the Millennials - the importance and significance of each of those motivations for the tourists who visit these sacred places is different. The present study has important implications for the marketing and planning of sacred destinations, particularly in the development of strategies of segmentation, targeting and positioning, through the disclosure of the differentiated characteristics valued by each age group of tourists.
publishDate 2019
dc.date.none.fl_str_mv 2019-10-17T08:25:24Z
2019-09-27
2019-09-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.19/5677
url http://hdl.handle.net/10400.19/5677
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Silva, Carla; Abrantes, José Luís; Herstein, Ram; and Reis, Manuel (2019) "Motivations to Visit Jerusalem, Santiago De Compostela And Fatima As Sacred Destinations: A Generational Approach," International Journal of Religious Tourism and Pilgrimage: Vol. 7: Iss. 4, Article 8. Available at: https://arrow.dit.ie/ijrtp/vol7/iss4/8
2009-7379
10.21427/D7VC7D
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv Dublin Institute of Technology, Cathal Brugha Campus, Dublin, Ireland.
publisher.none.fl_str_mv Dublin Institute of Technology, Cathal Brugha Campus, Dublin, Ireland.
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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