Knowledge of the Markings and Marketing Declarations for Sun Protection Products
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/538 |
Resumo: | Information, in the form of written messages or symbols, placed on the packaging of cosmetic preparations, including sunscreen preparations which are so important for health, is a valuable source of consumer knowledge about a given product. The aim of the study was to assess the knowledge of markings and marketing declarations. Moreover, to obtain information regarding which markings the respondents pay attention to and which of them they associate with the high quality of sunscreen preparations. The respondents' opinion on the usefulness of selected statements was also examined. A total of 201 respondents, purposively selected, participated in the quantitative study using a proprietary survey questionnaire. Research results indicate that the knowledge of markings and marketing declarations is unsatisfactory. 11.4% of the respondents stated that they did not know any of the quality labels presented in the survey. It was shown that the respondents pay special attention to the information and the symbol indicating protection against UVA (ultraviolet type A) and UVB (ultraviolet type B) radiation. They also believe that this translates into a high quality of the photoprotective preparation. A significant proportion of the respondents expect sunscreen preparations to include the guidelines for the proper selection of a product for the type of skin and the level of exposure to sunlight, as well as information on the exact amount of preparation that should be applied to the skin to achieve the protection level indicated on the packaging. |
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Knowledge of the Markings and Marketing Declarations for Sun Protection ProductsSunscreen preparations; packaging, markings; marketing declarations.Information, in the form of written messages or symbols, placed on the packaging of cosmetic preparations, including sunscreen preparations which are so important for health, is a valuable source of consumer knowledge about a given product. The aim of the study was to assess the knowledge of markings and marketing declarations. Moreover, to obtain information regarding which markings the respondents pay attention to and which of them they associate with the high quality of sunscreen preparations. The respondents' opinion on the usefulness of selected statements was also examined. A total of 201 respondents, purposively selected, participated in the quantitative study using a proprietary survey questionnaire. Research results indicate that the knowledge of markings and marketing declarations is unsatisfactory. 11.4% of the respondents stated that they did not know any of the quality labels presented in the survey. It was shown that the respondents pay special attention to the information and the symbol indicating protection against UVA (ultraviolet type A) and UVB (ultraviolet type B) radiation. They also believe that this translates into a high quality of the photoprotective preparation. A significant proportion of the respondents expect sunscreen preparations to include the guidelines for the proper selection of a product for the type of skin and the level of exposure to sunlight, as well as information on the exact amount of preparation that should be applied to the skin to achieve the protection level indicated on the packaging.ISVOUGA - Instituto Superior de Entre Douro e Vouga2021-06-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/538oai:u3isjournal.isvouga.pt:article/538International Journal of Marketing, Communication and New Media; No 9 (2021): Special Number SM2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/538http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/538/269http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/288http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/289http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/290http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/291http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/292http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/293http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/294http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/295http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/296http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/297http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/298http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/299http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/300http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/301http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/302http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/303http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/304http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/305http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/306http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/307http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/308http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/309http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/310http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/311http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/312Copyright (c) 2021 Monika Engler-Jastrzębskahttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessEngler-Jastrzębska, MonikaWilczyńska, Aleksandra2022-09-22T10:30:32Zoai:u3isjournal.isvouga.pt:article/538Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:20.116508Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
title |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
spellingShingle |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products Engler-Jastrzębska, Monika Sunscreen preparations; packaging, markings; marketing declarations. |
title_short |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
title_full |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
title_fullStr |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
title_full_unstemmed |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
title_sort |
Knowledge of the Markings and Marketing Declarations for Sun Protection Products |
author |
Engler-Jastrzębska, Monika |
author_facet |
Engler-Jastrzębska, Monika Wilczyńska, Aleksandra |
author_role |
author |
author2 |
Wilczyńska, Aleksandra |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Engler-Jastrzębska, Monika Wilczyńska, Aleksandra |
dc.subject.por.fl_str_mv |
Sunscreen preparations; packaging, markings; marketing declarations. |
topic |
Sunscreen preparations; packaging, markings; marketing declarations. |
description |
Information, in the form of written messages or symbols, placed on the packaging of cosmetic preparations, including sunscreen preparations which are so important for health, is a valuable source of consumer knowledge about a given product. The aim of the study was to assess the knowledge of markings and marketing declarations. Moreover, to obtain information regarding which markings the respondents pay attention to and which of them they associate with the high quality of sunscreen preparations. The respondents' opinion on the usefulness of selected statements was also examined. A total of 201 respondents, purposively selected, participated in the quantitative study using a proprietary survey questionnaire. Research results indicate that the knowledge of markings and marketing declarations is unsatisfactory. 11.4% of the respondents stated that they did not know any of the quality labels presented in the survey. It was shown that the respondents pay special attention to the information and the symbol indicating protection against UVA (ultraviolet type A) and UVB (ultraviolet type B) radiation. They also believe that this translates into a high quality of the photoprotective preparation. A significant proportion of the respondents expect sunscreen preparations to include the guidelines for the proper selection of a product for the type of skin and the level of exposure to sunlight, as well as information on the exact amount of preparation that should be applied to the skin to achieve the protection level indicated on the packaging. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-30T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/538 oai:u3isjournal.isvouga.pt:article/538 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/538 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/538 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/538 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/538/269 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/288 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/289 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/290 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/291 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/292 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/293 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/294 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/295 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/296 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/297 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/298 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/299 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/300 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/301 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/302 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/303 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/304 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/305 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/306 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/307 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/308 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/309 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/310 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/311 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/538/312 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Monika Engler-Jastrzębska https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Monika Engler-Jastrzębska https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; No 9 (2021): Special Number SM 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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