onsumer Experiences and Values in Brazilian Northeast Shopping Centres
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10174/32473 https://doi.org/Lucas, M. R., Ayres, S. M. P. M., Santos, N. R., Dionísio, A. (2021). Consumer Experiences and Values in Brazilian Northeast Shopping Centres. Innovative Marketing, 17(3): 1-16. Doi: http://dx.doi.org/10.21511/im.17(3).2021.01 https://doi.org/http://dx.doi.org/10.21511/im.17(3).2021.01 https://doi.org/10.21511/im.17(3).2021.01 |
Resumo: | This study aims to expand the knowledge on consumer experiences and values from aninnovative marketing perspective in the context of shopping centers of inland towns inthe Brazilian Northeast region. A qualitative approach was adopted using 50 in-depthinterviews of shopping center visitors to collect data. Interpretative Phenomenological Analysis was used to evaluate the data. The results revealed two main categories: unpleasant and pleasant experiences. In terms of main results, 23 participants have a mix of pleasant and unpleasant experiences, while 24 report only pleasant, and 3 unpleasant experiences. The unpleasant experiences are mostly related to the excess of people (n=19). In what refers to pleasant experiences, functionality (n=43), and sensory (n=33) are the two most mentioned values, being functionality the top value to consumers regardless the purpose they have in going to the Shopping Centre. The results can be relevant inputs to design and manage Shopping Centers regarding cultural adjustment by considering consumers’ experiences and values and the importance of joining competing values behind pleasant and unpleasant experiences. The study contributes to the experiential marketing literature by highlighting the importance of cultural contexts in consumer experiences and behavior research. |
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onsumer Experiences and Values in Brazilian Northeast Shopping Centresconsumer behaviorultural valuesexpectationsretail trendinterpretative phenomenological analysisConflict of interest statement:Author(s) reported no conflict of interestThis study aims to expand the knowledge on consumer experiences and values from aninnovative marketing perspective in the context of shopping centers of inland towns inthe Brazilian Northeast region. A qualitative approach was adopted using 50 in-depthinterviews of shopping center visitors to collect data. Interpretative Phenomenological Analysis was used to evaluate the data. The results revealed two main categories: unpleasant and pleasant experiences. In terms of main results, 23 participants have a mix of pleasant and unpleasant experiences, while 24 report only pleasant, and 3 unpleasant experiences. The unpleasant experiences are mostly related to the excess of people (n=19). In what refers to pleasant experiences, functionality (n=43), and sensory (n=33) are the two most mentioned values, being functionality the top value to consumers regardless the purpose they have in going to the Shopping Centre. The results can be relevant inputs to design and manage Shopping Centers regarding cultural adjustment by considering consumers’ experiences and values and the importance of joining competing values behind pleasant and unpleasant experiences. The study contributes to the experiential marketing literature by highlighting the importance of cultural contexts in consumer experiences and behavior research.Innovative Marketing2022-08-31T11:17:35Z2022-08-312021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10174/32473https://doi.org/Lucas, M. R., Ayres, S. M. P. M., Santos, N. R., Dionísio, A. (2021). Consumer Experiences and Values in Brazilian Northeast Shopping Centres. Innovative Marketing, 17(3): 1-16. Doi: http://dx.doi.org/10.21511/im.17(3).2021.01https://doi.org/http://dx.doi.org/10.21511/im.17(3).2021.01http://hdl.handle.net/10174/32473https://doi.org/10.21511/im.17(3).2021.01engmrlucas@uevora.ptsimonemaiapimentamartinsayres@gmail.comnrs@uevora.ptandreia@uevora.ptLucas, Maria RaquelAyres, SimoneSantos, NunoDionisio, Andreiainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T19:33:12Zoai:dspace.uevora.pt:10174/32473Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:21:28.143282Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
onsumer Experiences and Values in Brazilian Northeast Shopping Centres |
title |
onsumer Experiences and Values in Brazilian Northeast Shopping Centres |
spellingShingle |
onsumer Experiences and Values in Brazilian Northeast Shopping Centres Lucas, Maria Raquel consumer behavior ultural values expectations retail trend interpretative phenomenological analysisConflict of interest statement:Author(s) reported no conflict of interest |
title_short |
onsumer Experiences and Values in Brazilian Northeast Shopping Centres |
title_full |
onsumer Experiences and Values in Brazilian Northeast Shopping Centres |
title_fullStr |
onsumer Experiences and Values in Brazilian Northeast Shopping Centres |
title_full_unstemmed |
onsumer Experiences and Values in Brazilian Northeast Shopping Centres |
title_sort |
onsumer Experiences and Values in Brazilian Northeast Shopping Centres |
author |
Lucas, Maria Raquel |
author_facet |
Lucas, Maria Raquel Ayres, Simone Santos, Nuno Dionisio, Andreia |
author_role |
author |
author2 |
Ayres, Simone Santos, Nuno Dionisio, Andreia |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Lucas, Maria Raquel Ayres, Simone Santos, Nuno Dionisio, Andreia |
dc.subject.por.fl_str_mv |
consumer behavior ultural values expectations retail trend interpretative phenomenological analysisConflict of interest statement:Author(s) reported no conflict of interest |
topic |
consumer behavior ultural values expectations retail trend interpretative phenomenological analysisConflict of interest statement:Author(s) reported no conflict of interest |
description |
This study aims to expand the knowledge on consumer experiences and values from aninnovative marketing perspective in the context of shopping centers of inland towns inthe Brazilian Northeast region. A qualitative approach was adopted using 50 in-depthinterviews of shopping center visitors to collect data. Interpretative Phenomenological Analysis was used to evaluate the data. The results revealed two main categories: unpleasant and pleasant experiences. In terms of main results, 23 participants have a mix of pleasant and unpleasant experiences, while 24 report only pleasant, and 3 unpleasant experiences. The unpleasant experiences are mostly related to the excess of people (n=19). In what refers to pleasant experiences, functionality (n=43), and sensory (n=33) are the two most mentioned values, being functionality the top value to consumers regardless the purpose they have in going to the Shopping Centre. The results can be relevant inputs to design and manage Shopping Centers regarding cultural adjustment by considering consumers’ experiences and values and the importance of joining competing values behind pleasant and unpleasant experiences. The study contributes to the experiential marketing literature by highlighting the importance of cultural contexts in consumer experiences and behavior research. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-01T00:00:00Z 2022-08-31T11:17:35Z 2022-08-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10174/32473 https://doi.org/Lucas, M. R., Ayres, S. M. P. M., Santos, N. R., Dionísio, A. (2021). Consumer Experiences and Values in Brazilian Northeast Shopping Centres. Innovative Marketing, 17(3): 1-16. Doi: http://dx.doi.org/10.21511/im.17(3).2021.01 https://doi.org/http://dx.doi.org/10.21511/im.17(3).2021.01 http://hdl.handle.net/10174/32473 https://doi.org/10.21511/im.17(3).2021.01 |
url |
http://hdl.handle.net/10174/32473 https://doi.org/Lucas, M. R., Ayres, S. M. P. M., Santos, N. R., Dionísio, A. (2021). Consumer Experiences and Values in Brazilian Northeast Shopping Centres. Innovative Marketing, 17(3): 1-16. Doi: http://dx.doi.org/10.21511/im.17(3).2021.01 https://doi.org/http://dx.doi.org/10.21511/im.17(3).2021.01 https://doi.org/10.21511/im.17(3).2021.01 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
mrlucas@uevora.pt simonemaiapimentamartinsayres@gmail.com nrs@uevora.pt andreia@uevora.pt |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Innovative Marketing |
publisher.none.fl_str_mv |
Innovative Marketing |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799136696551342080 |