Innovation networks on aeronautical portuguese heritage: a collaborative destination marketing approach

• Autor(a) principal: Palhais, R.
• Data de Publicação: 2020
• Outros Autores: Caetano, I., Dias, Á., Pereira, R.
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/20431
• topic: Innovation networks; Aeronautical heritage; Aeronautical tourism; Collaborative destination marketing

This study intends to develop a tourism product by adding value to Portuguese aeronautical resources, contributing to existing knowledge by: i) exploring aeronautical heritage as a collaborative destination marketing: the Portuguese Aeronautical Route (PAR); ii) developing tourism product through innovation networks. The PAR incorporates collaborative destination marketing and proposes a product that could qualify Portuguese heritage. Our findings suggest the opportunity to promote the country as an aeronautical destination brand, supported by a multi-destination route. The PAR also enables a continuous resource valorisation and ensures sustainability by involving collaboration which feeds an innovation cycle and reinforces its marketing potential.